So, we are very focused on that. We are using data and analytics. We are leaning into the breadth of offering to ensure that we have the right content. As I pointed to a couple of areas that we are really focused on would be the luxury offerings as well as the advanced contemporary offerings so that when you walk into a Bloomingdale, so you go on to the website, you know clearly what we stand for. and to €“ and that we believe is going to yield as it has in 2022, continued market share gains. I think when you think about Bluemercury, and that had an outstanding year. And when you look at that new management team is doing a great job on their €“ a lot of work on the horizon though. And so when you think about the strength that we have in proprietary brands there, it’s a big chunk of the business.
When you look at what they are doing, they got a 12% increase in active customers in 2022. So, we are definitely focused on reinvigorating the client experience, refreshing the assortment and services because of the spy element of that to really cement us as a beauty authority in those price ranges. We are adding a rotation of brands in the cachet discovery platform, which is similar to what Bloomingdale’s is doing with their carousel program. And we are expanding our footprint in high-potential markets and neighborhoods. And as I mentioned, when you think about Macy’s, when we are having a strong year as well as it’s been for a while in terms of the beauty area. So, we are actively renovating our beauty departments as well as refreshing our website.
We are renovating roughly 8 stores to 10 stores a year and we are really doing that by sizing down our existing offers and then expanding it with great brands that we are adding. So, I mentioned them in the call about what those are. I think just €“ for those of you that are in New York, come to the Flower Show that we are coming, and which is going to be in a couple of weeks, this made with Love is a massive collaboration we have done with a very important luxury brand that is really showing us as a fragrance destination, but married with the assets of what a true luxury brand can do with a retailer like Macy’s, Bloomingdale’s and Bluemercury. So, just €“ that I think will give you the spirit of what we are looking to continue to expand at scale.
Adrian Mitchell: Good morning Alex. I will be very sustained on your question. So, first and foremost, look, we are certainly focused on long-term sustainable growth. And that’s really around low-single digit growth on owned plus licensed sales as well as total revenue. And as Jeff shared, there are clear a number of vectors that we are excited about at different levels of scale and maturity. But the most important thing is we have actually built that foundation in 2021 and 2022. We will continue to complete a lot of our testing and pilot in 2023, but we are excited about the growth profile in 2024 and beyond. From a low-double digit EBITDA standpoint, we view that in terms of percent of revenue going forward. Starting in the first quarter, we will begin to report on a total revenue basis, but we are committed to that. We are committed to the growth vectors and the margin expansion vectors that will get us there.
Operator: Thank you. The next question is coming from Dana Telsey of Telsey Advisory Group. Please go ahead.
