Macy’s, Inc. (M): What Lies Behind This Specialty Retailer’s Success?

A good amount of J.C. Penney Company, Inc. (NYSE:JCP)’s lost sales have gone Macy’s, Inc. (NYSE:M) way. It would be interesting to see if with the recent management change, apology ad campaign, and stepped up promotions, J.C. Penney is able to win back some of its customers.

An added bonus

Macy’s, Inc. (NYSE:M) appeal to investors does not end with its solid growth and earnings prospects alone. The company has increased its quarterly dividend by 5 cents to $0.25 per share with a yield of 2.1%. It has also increased its share repurchase authorization by $1.5 billion. These moves are a bonus for the investors. All in all, Macy’s looks like an attractive investment proposition.

Gaurav Basu has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned.

The article What Lies Behind This Specialty Retailer’s Success? originally appeared on Fool.com.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.