Lyft, Inc. (NASDAQ:LYFT) Q4 2022 Earnings Call Transcript

Operator: Your next question comes from the line of Deepak Mathivanan with Wolfe Research.

Deepak Mathivanan: Great. Hey, guys, thanks for taking the question. And really sorry, these are asked before just jumping on a couple of calls. But just trying to understand what is prompting this base price change? I know, you mentioned competition, removing fuel surcharge, are you seeing kind of demand sensitivity or market share loss due to this? And then how does this translate into driver earning sounds like you’re absorbing something in now, but how confident are you that this is kind of a onetime adjustment and not a steady erosion in unit economics that happens going forward. Thanks so much.

Logan Green: Sure. So on base price, just to kind of repeat what we’ve gone through in Q4, insurance prices went up significantly. We made a base price increase at that moment in the beginning of January, we saw our competition removed their fuel surcharge, which was a price, base price decrease. We know from years of operating in the market that riders are sensitive to price and ETA, those are the kind of the basics of service levels. So it’s critical for us to maintain a competitive position. And we did so, right. First and foremost, we are always prioritizing competitive service levels that is critical for us. And we also know that we have different timing for insurance renewal, right, the majority of ours was renewed October 1. And so that is having a unique impact on Q1. What was the €“

Deepak Mathivanan: Do you guys think about how base price impacts driver earnings?

Logan Green: Is that part of your question?

Deepak Mathivanan: Yes, I was just curious how should we think about the driver earnings in this context? And whether this is something that, is a onetime adjustment or has the potential to happen multiple times through the year?

Logan Green: Yes, so the rider pricing is not directly connected to driver pricing. So the base price decrease is for riders. So there’s no direct impact on drivers with that change, except for more sort of top line, more demand flowing through the system. So bottom line, it’s always healthy for the business and healthy for drivers for us to stay competitive in the market. Any other questions? Did we get yours?

Operator: Your next question comes from the line of John Blackledge with Cowen.

John Blackledge: Great, thanks, two questions. On Lyft, on Pink, what was the big driver of the doubling of sales in the fourth quarter? And any way to kind of quantify sub stand as a percent of revenue or bookings or the Pink subs plan versus non-Pink subs? And the second question on driver supply. What was the big driver of the increasing supply? Was it just macro? And it kind of went did it happen? Like you start to see it happen in 4Q or early part of 1Q? Any help there would be great. Thanks.

John Zimmer: Sure, thanks, John. So on Pink only towards, I’d say in early second half of last year did we kind of really relaxed that with the lower $9.99 price, which was obviously material and getting more interest versus $19.99 program, we adjusted the benefits as well to make that make financial sense. And as I said, with an earlier question, we run that program profitably. Some of the main things that we did, as we went into kind of Q4 is that we put more in app messaging just simply about the program as we got really confident in the retention levels, that we were seeing that again, or at industry levels for that type of membership program. At that point, we and when we saw that, we could do it profitably while driving $29 on average of value to the rider.