Luxottica Group SpA (ADR) (LUX), Lululemon Athletica inc. (LULU): Athletic Wear Companies Target Sporty Women

The fact that the campaign went viral in 2012, however, should serve as an example to Lululemon Athletica inc. (NASDAQ:LULU) and Oakley of great female-oriented marketing. Oakley has a long way to go in appealing to the fitness-minded woman, but since women buy the majority of household goods in a household, the company might be wise not to limit itself to athletic women.

The outlook for NIKE, Inc. (NYSE:NKE) isn’t positive in the short-term, as the company admits itself. If it can provide a way to offset its losses in China, a new phase of outreach to women might not be a bad idea. Lululemon Athletica inc. (NASDAQ:LULU), meanwhile, will have a long way to go in making up for a $40 million loss due to its recall. For the remainder of 2013, Luxottica Group SpA (ADR) (NYSE:LUX) may be the most promising stock, especially since its deal with Giorgio Armani is expected to bring in big earnings.

Stephanie Faris has no position in any stocks mentioned. The Motley Fool recommends Lululemon Athletica and Nike. The Motley Fool owns shares of Nike.

The article Athletic Wear Companies Target Sporty Women originally appeared on Fool.com.

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