Lululemon Athletica inc. (LULU), Nordstrom, Inc. (JWN) & More: Three Companies Winning on Pinterest

Page 2 of 2

Getting personal with everyone
At the top of the heap, Nordstrom, Inc. (NYSE:JWN) is sitting back with more than 4 million Pinterest followers. The company has separate boards for its catalog, special events, current trends, and just about every kind of event you might buy clothes for. It even has a cat page, just for the YouTube addicts among us. Links move customers directly to the Nordstrom, Inc. (NYSE:JWN) shop, allowing you to effectively shop from the Pinterest page. It is an excellent example of using the social Web to drive business.

It shouldn’t be surprising that Nordstrom, Inc. (NYSE:JWN) is at the leading edge of this technology. The company has been a leader in omnichannel selling, focusing on mobile and Web shopping experiences. Last year, Nordstrom, Inc. (NYSE:JWN)was racking up 100,000 visits from mobile users every day. That resulted in mobile sales accounting for 20% of total sales in 2012. As it turns out, investing in a 112-year-old department store is one of the best ways to get in on cutting-edge technology. Who knew?

The article 3 Companies Winning on Pinterest originally appeared on Fool.com.

Fool contributor Andrew Marder has no position in any stocks mentioned. The Motley Fool recommends lululemon athletica.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Page 2 of 2