Amazon.com, Inc. (NASDAQ: AMZN) is a great company, and I use their online store and services frequently. The stock is a different story. With a forward P/E of around 72, negative EPS robbing it of a P/E (TTM) ratio, and no dividend- it isn’t exactly my kind of stock. I also realize that many look at the company’s tremendous growth potential and are willing to pay for it: especially as a long-term investment. I have seen many an argument over the future of Amazon. While it is hard to invest in Amazon without buying Amazon, there are companies that help make up various components of Amazon’s tablet/e-reader- the Kindle Fire HD. Without getting into the whole bear/bull case, these are some companies that may piggyback off the success of Amazon’s Kindle tablet, giving investors who are weary of the stock’s valuation an opportunity to get some exposure to the company with less risk.
The screen
Amazon’s Kindle Fire, like many high-end tablets, utilizes Gorilla Glass manufactured by Corning Incorporated (NYSE: GLW). For every Kindle produced, Corning makes the display glass. Corning is cheap with a P/E ratio of around 10.6 and even cheaper when considering its forward P/E ratio of only around 9.5. Corning has a solid balance sheet as well, with over $3 billion in cash when subtracting debt. Not only that, the company is also trading below its book value. How much cheaper can they get? As an incentive for patient investors, Corning also offers a dividend yield slightly above 3%.
Operating system/search
The Kindle Fire runs on Android, the OS owned by Google Inc (NASDAQ:GOOG). The default search engine, however, is powered by Microsoft Corporation (NASDAQ: MSFT). This directs mobile traffic away from Google search and into Microsoft Corporation (NASDAQ: MSFT) Bing. Although users can technically switch search engines, most will likely decide to just use the default silk browser which uses Bing. This may also help open up Microsoft Corporation (NASDAQ: MSFT) Bing to more third parties. Microsoft Corporation (NASDAQ: MSFT) is currently priced at around 15 times earnings and pays a solid 3.4% yield.
Audio
The Kindle Fire HD is the first tablet to offer Premium sound provided by Dolby Laboratories, Inc. (NYSE: DLB). Amazon has incorporated Dolby Digital Plus sound into the Kindle Fire, giving it an edge in the audio quality department when compared to most other tablets. Dolby getting into tablets, and mobile devices period, is what they need for growth and continued relevance in the shifting technological landscape. The company is priced at around 14 times earnings, and is extremely strong financially with no debt and a current ratio of a little over 4.
Why the Kindle Fire?
The Kindle Fire may soon have its own currency- Amazon Coins. Not only is the digital currency a way to encourage developers, but it will also offer an easy way for customers to purchase apps, in-apps, and Kindle Fire games. According to Amazon’s vice president of apps and games, Paul Ryder (in reference to Amazon Coins):
