LogicMark, Inc. (NASDAQ:LGMK) Q4 2022 Earnings Call Transcript

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Chia-Lin Simmons: Yeah. That’s a really great question. And so we are continue — we continue to be bullish on sort of going into the B2C market, of course, assuming that the cost is not overwhelming and mainly because that B2C experience is so crucial, people want to know who’s taking care of their loved one. And so they need to have that sort of direct experience with us, they need to know that we have excellent customer service and the only way you are going to experience that is to have a direct relationship with us, and that’s through our service and through our amazing customer support staff and through our web experienced — comprehensive web sort of contact and experience with us and so that’s really the key. And we will be doing what we would say is typically sort of where we need to reach our audience.

I mean the reality of this is that most people who are buying these products, the people we really mostly need to reach is actually the people who are caretakers. So they are the ones who’s doing research for their parents, because probably like a lot of parents, they don’t think that they need devices with right now, as the children, it’s the Gen-Xers and the millennials who are doing that research initially and so we are trying to find them where they are. They are all clustered around caring for elder loved ones and what feels groups and they are clustered around sort of discussion areas and all the different ways that people are looking to connect with other people with similar concerns and so we are really trying to reach out to them in those channels, specifically for B2C.

When it comes to basically B2G, we continue to be — we continue to grow that path. We are very excited with as we roll out our monitor services to be going directly into the states and municipalities. We have mentioned the sort of the hiring of our VP of Sales. He has been extremely aggressive in hiring some of the best sales people I have seen in the marketplace. And I am very excited that not only as the amazing sales team, some of them are veterans and they are — understand the needs of our customers and both sort of on the sales side, as well as the end user side. So they are aggressively growing our B2G footprint by visiting every clinic. There’s thousands out there that we still need to talk to, as well as actually starting that initial foray into discussions on the B2B side with distributors and people who are operators of in-home networks for care, as well as retirement communities, because, again, some of our services that we are going to be rolling out really tied to these particular products and having the monitor services tied to those in-home care facilities and partners.

So we have actually done initial rollout and showing us some of the initial products to some of these folks and we are getting extremely good feedback, not just from our government partners, but as well as other B2B customers as well — potential customers as well.

Allen Klee: That’s great. Thank you so much.

Operator: Thank you. And this concludes the Q&A session. I’d now like to turn the call back over to Chia-Lin for any closing remarks.

Chia-Lin Simmons: I want to thank all of you who participated in our call today. I look forward to continuing to provide updates on our progress at the appropriate time. Thank you so much.

Operator: Thank you. This concludes today’s conference call. Thank you for participating. You may now disconnect.

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