And that’s where you’re going to see increased CPMs. The competitors out there that we go against every day are very much the spots and dots of the world, and we’re able to excel on that, but excel on all the other things that we just spoke about. So that’s really one of the main growth factors. We get these shows on the network and we get them into our system and they start making more money than they ever have. We do more together, we do more episodes, and we really charge forward.
Robert Ellin : Just to add to that, guys. We just recently started to move over right, and signed some of the Kast Media podcasters variety who have struggled have been owed money, right the whole works. Kast had 2 salespeople. And just an example without using names, and you’re going to read a lot about this very shortly, one of the first podcasts that came over, which would be one of the largest traffic of all of our podcast, we did triple the revenues the first month than they did previously.
Brian Kinstlinger : But I think because you fill their inventory or because you had better advertising, why did you do triple the revenue?
Robert Ellin : Both. Across the board, we just — we have so many advertisers already on our platform. We’re able to go to them and use that great talent and use those numbers to expand the opportunity with them and grow our existing advertisers and then programmatic as well kicked in.
Brian Kinstlinger : Right. Two more questions for me. The first is your numbers jumped up in the first quarter before the acquisitions. I know you had some new content coming on. You’re speaking to M&A. Is there also a meaningful piece of organically creating new shows? Or will M&A dominate the content — the addition of content? Sorry.
Robert Ellin : Kit, do you want to take that?
Kit Gray : Yes. Yes. I mean, what we’re trying to do is there are shows that are smaller that are on our network that we know we can’t get to the next level. And rather than kind of use our resources after a 9-, 12-month string of trying to get it to where it needs to be. We then churn out the bottom, 15%, 20% of the network. And at the same time, we’re growing the network by adding bigger programs with more opportunities that will be top 10, top 20 shows on our network, which will drive real revenue, right? And then we get them into our system and continue to grow beyond what we’d ever thought. So those are your those are your strategies, right, of growth. So when you look at the network, you’re always trying to clean it up, get more efficient and bring in bigger ones and go from there.
Robert Ellin : I would say, Brian, two of our newest shows we just added are already in the top 10. So you’re seeing brand-new shows that are really exciting really coming out of the box with very strong numbers.
Brian Kinstlinger : What shows are those?
Kit Gray : We just acquired Brendan Schaub. In his network, he has 3 shows, including the Golden hour, now or Fighter and the kid and The Brendan Schaub show. We have some more news, which is a really big news show that does not only really well in the audio space, but also in the YouTube video space. And those are just some of the new acquisitions that have heard — that’s occurred over the last 2 or 3 weeks. In the meantime, we’re launching new shows on PodcastOne on an operated shows and we’re acquiring other shows from competing networks that are unhappy with their current situation and they’re coming over. For instance, I’ve had it, Two Women out of Oklahoma, one a lawyer and one an interior decorator, they’re hilarious.
