Life Time Fitness, Inc. (LTM), Whole Foods Market, Inc. (WFM): Water Slides, Quinoa, and the Tao of Peter Lynch

But Whole Foods is riding a very fine line right now. Investors sold the stock off earlier this year as the company announced that it’d be offering more affordable products. As a die-hard Whole Foods Market, Inc. (NASDAQ:WFM) fan, I must admit I’ve had my doubts as well. I’ve worried that Whole Foods might be sacrificing its core customer base for new, lower margin, dollars. It’s very hard to be all things to all people. But it appears Whole Foods is willing to try, and the early returns are good.

The company is coming off of a great few weeks as it both reported a great quarter and issued wonderful guidance. During their call Whole Foods management largely attributed their sales to gains made by having lower pricing. There’s plenty of growth potential, the company is planning on adding one new location each month for the rest of 2013. The big question is, can they keep delivering the same experience?

As long as Whole Foods Market, Inc. (NASDAQ:WFM) keeps from becoming “another grocery store,” I think they can keep taking advantage of these healthy eating mega trends.

The power of common knowledge

Investing is simple in theory. It’s all about finding the mega trends of tomorrow, today. Peter Lynch has given more to the investing than his spectacular returns, he’s given some power back to the individual investor.

Lynch calls it the “power of common knowledge.” You and I know about the next big thing before the Wall Street, because we’re the ones buying products. We just need to keep our eyes open and remember to do the homework once we think we’re on to something.

Both of these companies are creating great user experiences and leading a healthy living super bull. If Life Time Fitness, Inc. (NYSE:LTM)’s management team can grow responsibly, and if Whole Foods Market, Inc. (NASDAQ:WFM) can keep its base happy, they both will have a better tomorrow than today.

The article Water Slides, Quinoa, and the Tao of Peter Lynch originally appeared on Fool.com and is written by Adem Tahiri.

Adem Tahiri has no position in any stocks mentioned. The Motley Fool recommends Whole Foods Market. The Motley Fool owns shares of Whole Foods Market. Adem is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.