And it really is a trailblazing product and an important source of revenue, the entire category actually moving forward. So you can expect us to continue marketing that segment heavily. And some of the new marketing people in MTB that we’ve got on board, several marketing people are very, very excited about the opportunity that, that product and the related products represents.
Unidentified Analyst: That’s great to hear. Well, I hope the EICMA show goes well this week. Thanks again for the time, Sean.
Sean MacDonald: Thank you, Chris. Chat soon. Bye.
Operator: Our next question is from Chris Jarrous with Dunlap Equity. Please proceed.
Chris Jarrous: Hi Sean. Good to talk to you.
Sean MacDonald: Hi Chris, how’re you?
Chris Jarrous: Very good. Thank you. Just following up on the other Chris’ question, maybe I missed it while you were answering, but in the situation you discussed with the ordering in Europe, do you feel like those issues have caused – obviously, we know everything in Europe is depressed or on that way now. But do you feel like it’s significantly worse than it otherwise would have been? Like when you look at the partners associated with that group that’s in trouble, do they seem significantly worse off than their peers?
Sean MacDonald: I don’t think that – I mean if you look at the group of companies that were involved, the reason that they’re having these financial difficulties is very, very simple. Their funding was pulled from kind of from underneath their feet overnight from the main fund, which was a holding company that was listed in the U.S. And that is the reason why they’re not able to continue in the current form. So I think that places them in a bad position now. But before that happened, which was kind of overnight, very exceptional situation, they were not in a bad position at all. They were actually trading really on a positive trend. And I have obviously direct contact with the people that work in these businesses. These are our partners.
And the feedback certainly is they’re as surprised as everybody else, which means that they were not in extreme difficulty before the funding was pulled. Of course, they had times in the last year, like everybody did, where there were pressures in terms of stock and they had to freeze some purchasing. But in general, e-commerce business in Europe, sure, they have been sitting with the overstock situation, but there is a level of sell-through which is positive. And it’s the same as what we see on leatt.com. The closer that Leatt is the brand, gets to the end consumer and kind of gets to leapfrog over the stocking dynamic, the better the situation looks. So leatt.com was the only area really in the business in terms of revenue channel where, in Q3, we grew by 30%.
So e-commerce channels, they still have selling. And the feedback that I’ve gotten from some of the key guys, including some of our customers that have been selling through to these Internet stores that are in trouble now is that the trend on Leatt sales remains positive. Of course, they are selling the stock that they have, and as that sells through, they’re able to order more. And that’s certainly the position that we’re seeing now. And I spoke a little bit to it earlier in the script. The ordering patterns that we are seeing from our international distributors, including MTB distributors, is more positive than what it was a few months ago. So there’s an improvement. And it would be the same. I mean they’re going to continue ordering now, and we don’t see a huge impact from some of the e-commerce stores that are – that have been affected here.
But I do think in the short term, there will be some pressure on pricing. There will be some flooding of stock into the market, and again, that will need to be managed. We’ve been managing that for about a year now, and it should sell through.
