Operator: We’ll go next to Jackson Ader at KeyBanc.
Kyle Diehl: Great. Thanks. This is Kyle Diehl on for Jackson Ader. Maybe just a quick clarifying question first. I think the mention of the thoughtfulness in spend in — towards the back half of last year, particularly in December, and it sounded like SMS’s side, it was kind of throughout the business. Did that thoughtfulness carry through the entire quarter here, when we talk about kind of a similar backdrop? And it was more so a quarter of just better productivity or execution up in the mid-market? And then secondarily, is there any color you guys could kind of provide for us on that $50,000-plus customer cohort? Is that growth primarily being driven by the larger lands? Or is there still a fair bit of mix that are coming from customers kind of growing up into that cohort? Thanks.
Amanda Whalen: Sure, great question. Thank you. So with regards to the thoughtfulness and the trends that we’re seeing in customer behavior, the themes are very consistent with what we spoke about last quarter. So this quarter, it was less focused on SMS, but the overall magnitude of the trends that we’re seeing in customer expansion remains very consistent. And generally, what we’re seeing is that they continue to expand their plans with us. They’re just doing it at a more moderated rate. And the reasons behind it when we talk to customers and look into the data is that they’re being targeted in the e-mails and SMS that they send, and they’re being more proactive in managing the plans to make sure that their plan size aligns to the usage that they’re driving.
And both of those things contribute really well to high ROI. And what we see when we look across our customer base is that customers with high ROI have high retention and that one of our key competitive differentiators is the fact that we let customers be very, very targeted, very intentional, build relationships with the data, and so that helps them be more effective in their marketing. So over time, we think both of those are very good trends in the business, and we’ve just got to figure out how do we continue to help them drive revenue and how we share in that value that we’re creating. And then regarding the $50,000 customer mix, it’s important to remember, I guess, first, the seasonality of our business. The second half of the year and, in particular, the fourth quarter, is the biggest expansion time for us, and expansion is a key driver of that number of $50,000 adds.
So overall, we’re really pleased with the progress that we’re seeing there. We’re really pleased with the continued adds that we have and proud of the milestone that we reached that we spoke about on the call, that over 30% of our ARR is now coming from this $50,000-plus cohort of customers.
Operator: And those are all the questions I have for today’s call. With that, I’ll turn the call back over to Andrew Bialecki for closing remarks.
Andrew Bialecki: Great. Well, thank you all for joining us on today’s call. We want to again thank our Klaviyo team, our customers and our partners for a great start to the year. We’re very excited for the year ahead. Have a nice evening, everyone.
Operator: And this concludes today’s conference call. Thank you for your participation. You may now disconnect.
