So those are the two main reasons mostly driven by our decision to invest more importantly. But I said, let’s look at the second half and you will see that we have a strong EPS growth.
Robert Gamgort : Yes, let me reiterate what I said before, which is over the long-term consumption to people shipments. There’s no reasonably will be different. As is often the case you see some separation between the two on a quarter-to-quarter basis, clearly, there is factor we had supply chain issues in which we were under shipping and we were overshipping to catch up on that. What’s happening right now in the back half of the year is exactly we said is we’re seeing our consumption base is, slow and gradual recovery in the in the total at-home coffee category. Single-serve continues to gain share of at-home coffee occasions which is important. And then there’s two things that are – couple things I should say that are unique to us as that is causing our shipments to be slightly in high consumption.
One is how we’re lapping some of the year ago timing of shipments due to recovery. We talked about all the license pricing and we also talked about some private-label contracts that we exited all in the direction of making sure that we’re rebuilding margin. And that’ll play out. So, we had talked previously, about for the year coffee being about up 1% in revenue, and 3% or 4% in OI. And if I look at the way things were playing out and it’s hard to forecast it differently, we’ve got great visibility to margins. So we expect that to strongly inflect in the second half. And that’s going to lead to accelerated OI growth. I’ll talk about that in a moment. I think the revenue number may come in somewhat below that on a reported basis. I don’t think it’s that big of a deal.
But the other thing to think about though on the OI growth projection and even if that comes in slightly below that on a reported basis for Sudhanshu’s comments the without any non-operational impacts, the adjusted segment on an underlying basis is even stronger than we talked about before. So, you add it all up and you say the back half of the year there may be some puts and takes here, but the underlying strength of the business is really, really improving. And anything that’s off any of these projections is really driven by some intentional strategies we put in place. And then the last thing I would talk about our coffee margin is, there are four drivers of that margin which is pricing, inflation, and productivity and mix. And clearly, we’re seeing the pricing flow through.
You ask about the second half versus first half. We had virtually no pricing coming through from partners and private-label in the first half. That’s just starting to flow through in the back half of the year and that will ramp up. And yeah, there’s some trade-offs in mix and some of the other parts on here, but we have good visibility to improving margin going forward.
Operator: Our next question will come from the Lauren Lieberman with Barclays. You may now go ahead.
Lauren Lieberman : Great. Thanks. Good morning. I was hoping we could maybe take a step back and do something a bit educational on coffee. So, you in the Nielsen data, I know you guys are more into toward IRI, but in the Nielsen data you can see that owned and licensed brands within pods has been losing share and I think that’s garnered quite a bit of attention from the investment community. So, I was hoping you could talk about, I know that you’ve said historically you manage the margin profile of owned and licensed to be comparable to that of partner. But I was curious if you could talk about why we should or shouldn’t worry about that from a dollar profit contribution over time and how you manage sort of the – let’s call it, the potential conflict of interest with partners versus what’s owned in terms.
