Kanzhun Limited (NASDAQ:BZ) Q3 2022 Earnings Call Transcript

Jonathan Zhao: Thank you for your question. Regarding your first question about our signing of annual contract at the end of the year. So it has already been 2 months past for the fourth quarter. And what we have observed in terms of the signing of our key accounts — we are happy to say that basically, we have signalled customers who have stopped; so it is basically quite good. And in terms of the upsell or dollar amount, the net dollar retention rate of all our key accounts are still continuing. It be above 100%. It is not in fact of our historical results but we still witness this under current circumstances. And about your second question for our sponsorship this World Cup, because we are a very young company, the average age of our employees is around mid.

So football is the kind of a sport everybody likes. And you had probably seen from the news and with our data going back, the population on earth has reached more than 8 billion. And I believe that from a perspective of human civilization, if something if a relative and they are happy to support FIFA. And on top of supporting FIFA, the first thing we consider, it is good business of — for doing all those marketing campaign and on other channels. So in 2018, the Russia Would Cup, more than 650 million Chinese audience have watched the event. And for the Qatar World Cup this year, we don’t have the exact — I believe that should be — the audience base will be larger, it should be more than 700 to 800 million. And if we assume, each audience can watch like 4 to 5 games during the whole World Cup event, then there will be more than 4 billion people and who have watched our advertisement.

You know that the — our advertising is quite frequent between the event and so the cost for 1 person to watch our branding is . So it’s a good business considering the vast audience base, the ages who watch the game — the ages of people who watch the game and the cost is a quite good business. And you noticed that several of our peers have also did the same thing but I believe this is ; so we can give our audience, our customers more choice. They can choose what kind of platforms the best they can. And that’s my answer to your question. Thank you.

Phil Yu Zhang: I have few comments. So we also consider that brand advertisement is more like an investment rather than cost or expense item because of the return is better, because of its more effective than traffic acquisition cost and it’s long-lasting. So that’s probably the very short answer to your question as well.

Wen Bei Wang: Thank you. Operator, we can move on to the next question.

Operator: Our next question comes from the line of Wei Xiong from UBS.

Wei Xiong: I have 2 questions. First is that if we look at first quarter next year and normally, it’s a strong seasonality for recruitment market. So in addition to the World Cup sponsorship that we mentioned already, could management elaborate your plans in user acquisition, marketing and promotions in the first quarter? Do we have a target for user growth in this peak season? And also, how should we think about the margin level in the first quarter? My second question is, it seems the large enterprise customers may have relatively more resilient recruitment budget compared to the SMEs, given the uncertainties in the macro environment. So just wondering what the company consider to maybe shift our strategy or focus towards the key customer side given this backdrop? And also what’s your latest thoughts and progress in the mid-to-high-end recruitment segment?