David Knight: Yeah. Look, Oleg, it’s a great question. It’s something we really struggle with. As we enter these categories that are kind of at the rim of legislation, we need to be cautious and prudent, yet take bets, right? I mean I think we’re confident as we see more states moving forward at the state level. The federal side, again, descheduling in this political climate pros and cons. It’s a lot wrapped around the 2024 election, I would think. But we also have our eye on hemp-derived THC beverages. I think we think it also is an interesting space to potentially play in. And therefore, we’re very attuned to what’s going on with the farmer bill or the Farm Bill and it sounds like that’s also being kicked down the track. So again, we’re — the Mary Jones team is looking at this every day.
We think there’s a huge opportunity for Mary Jones. It’s one of our key growth drivers for the next several years and beyond. We are — like we’re very special. I think we all need to be very proud of what Jones Soda has. So we’re a publicly traded company, point one. Point two is we have a very solid soda business that is actually going to be ignited to grow through innovation. We are the only brand to my knowledge that’s publicly traded in the soda business that has stepped into the regulated cannabis market. The adoption and attraction by consumers in California and now Washington show that we have a huge brand power behind Jones and Mary Jones and it gives us a lot of synergy in terms of what we can do from a marketing standpoint. So eyes and ears to the ground.
We see it as a state-by-state opportunity. We need to assess the cost of entry versus the return. But the good news is we’re nimble and agile. We performed with the best tasting beverage. So our core flavors, Green Apple, Blueberry Lemonade, Cola, rupia, Orange and cream, you name it, they play so well in the cannabis market because they taste great. It’s a consumer that’s not necessarily calorie-conscious, especially in the mode of consuming either a THC or an alcohol beverage. So lots of opportunity. Trust me, we are on it. We are focusing on it. We have the right team. We have the right product that’s really state-by-state opportunity and keeping an eye on both the federal and state regulations. So hopefully, that answers your question, Oleg.
Unidentified Analyst: It does. Thank you very much. Really do appreciate it.
Operator: Thank you. This concludes today’s question-and-answer session. I would now like to turn the call back over to David Knight for closing comments.
David Knight: Hey, firstly, thank you, Ranju, for navigating the call today. And I do want to really thank everybody that asked questions today and I would encourage more going forward. I would just say I’m excited about leading this team. I’m excited about the opportunity ahead and just wanted to thank everybody for taking their time today to listen. We obviously look forward to speaking with you and to report our fourth quarter and full year results in March. We have a lot of great stuff that we’re working on. And I would just say, hey, I am proud and humbled to be leading this great team with such a great brand and such opportunity ahead. So thanks, everybody, again. Have a great day and speak to you next time.
Operator: Thank you. Ladies and gentlemen, this concludes today’s teleconference. You may disconnect your lines at this time. Thank you for your participation.
