Jones Soda is proving to be a high-margin offering in the fine dining channel with more to come as we build on the One Group’s success. Now I’d like to dive into our core soda marketing efforts. As you all know, the pillars that we are most proud of at Jones is our special release flavors. I believe our team knocked it out of the park once again with the latest special release we announced in October, orange chocolate flavor, a century old pairing that has come to be associated with special occasion and holidays. This classic combo has never been celebrated as a soda. I’m very proud to say that Jones Soda is the first beverage company to create a cane sugar sweetened carbonated version of this iconic flavor combo that we believe is sure to be reminiscent of your favorite fall and winter holiday memories.
Not only is this a great truth to enjoy on its own, that we’ve had great feedback on its ability to be a tasty option for cocktails and flows at holiday gatherings. This was our third special release introduced this year and we already have some amazing things in the works for 2024 that we look forward to announcing soon. In Q3, we also developed and tested a new version of Jones with caffeine called Jones Plus Energy soda. We believe the combination of natural cane sugar and 160 milligrams of natural caffeine from green coffee beans with our core flavors, Blueberry Lemonade, Green Apple, MF Grape and Cola in a 16-ounce can is a great way to start your day. We are excited about the early results and the opportunities ahead for 2024. Now moving to operations.
We continue to increase our gross margin towards our target profile of 35%. While we have absolutely benefited from pricing adjustments, I want to be really clear that the work we’ve done to shore up our supply chain and create more predictable and manageable raw material and freight costs has been the main driver behind this. This is an important distinction to make because it means we have a good insight into our cost of goods sold that we believe will allow us to manage the business accordingly and ultimately achieving our target goal. Our SG&A also continued to decline year-over-year due to fewer expenses in 2023 associated with building the foundation for Mary Jones. We have a much more efficient expense structure in place that I believe allows us to appropriately fund our growth initiatives without having to cut into our bottom line.
With an ever-improving margin profile and a healthy overall cost structure, we remain confident that we are positioned to capture revenue growth and more profitability going forward. With that, let’s turn to Mary Jones. First and foremost, I want to address our geographic expansion. We’re incredibly excited to have launched in the Washington State at the end of the quarter. We strongly believe that having our cannabis presence in our home state and a state that was at the forefront of cannabis legislation will be incredibly valuable for our long-term growth potential. So we are live in Washington and we’re expected to launch in Michigan this month with our core range of cannabis-infused sodas. We are working hard on our next large market, which is the province of Ontario in Canada scheduled for Q1 2024.
We have signed our agreement with Tilray as our strategic licensing partner for Canada and are looking forward to seeing Mary Jones on shelves in dispensaries as we plan to expand across all of Canada in 2024. Overall, I remain very excited about Mary Jones. And from a sales perspective, we grew our cannabis-related revenue 93% year-over-year to approximately $220,000 in Q3. In the meantime, we are continuing to create momentum with our product and marketing initiatives. In terms of new categories and progress with current formats, I believe we are seeing the same success. We also continue to make progress with our category expansion this quarter. Overall, I continue to be impressed with what we’ve been able to accomplish in Mary Jones. This business started from scratch a little over a year ago and has already risen to one of the top cannabis-infused soda brands in California.
We firmly believe we’ve captured lightning in a bottle. Now we need to scale the business. As we continue to expand our geographic and category presence, we are highly confident that Mary Jones will be a major contributor to the overall revenue growth of the company. And finally, on the growth front, we’re excited to announce a new member of the team, Jerry Goldner. He has started with the team as our Chief Growth Officer to lead our key growth initiatives through 2024. Jerry has worked in sales and marketing for Kellogg’s as well as several CPG startups and is a consummate sales professional. He will be leading our key growth teams being foodservice, convenience channel and Mary Jones. We’re excited to have him on board as we develop our growth plans for 2024 and beyond.
