Jim Cramer’s Game Plan: Top 14 Stocks to Watch

4. Starbucks Corporation (NASDAQ:SBUX)

Number of Hedge Fund Holders: 76

Cramer expressed faith in Starbucks Corporation’s (NASDAQ:SBUX) CEO and mentioned that the stock might be worth buying after the earnings call.

“After the close, we hear Brian Niccol lay out his vision for Starbucks. Now, we own the stock for the Charitable Trust, and I think it might be worth buying after we hear the new plan. I believe in Brian, he did an incredible job turning around Chipotle and I bet he can do the same thing with Starbucks.”

Starbucks (NASDAQ:SBUX) is a prominent global player in coffee roasting, marketing, and retail, offering a diverse range of beverages, beans, and food items across its stores. On January 27, Stifel analyst Chris O’Cull increased the price target for the stock to $114 from $110 while maintaining a Buy rating on the stock. The firm has a positive outlook, particularly if investors can purchase shares at a discount due to concerns over coffee tariffs. O’Cull believes Starbucks shares are likely to rise as U.S. comparable sales show improvement, which Stifel anticipates will become evident in the coming months.

Recently, Starbucks’ (NASDAQ:SBUX) Chairman and CEO, Brian Niccol, outlined the company’s ongoing transformation efforts aimed at revitalizing the brand. The focus has been on improving the in-store experience. Marketing has shifted from discounts to emphasizing the brand’s story and coffee expertise, while pricing transparency has been improved by eliminating non-dairy milk upcharges.

Additionally, the company has set a goal of reducing wait times to four minutes and extended coverage hours in over 3,000 stores. The company also aims to promote 90% of retail leadership roles internally within three years. While the initial focus has been on U.S. and Canadian stores, the company is now looking at the global role, structure, and size of its support teams to further its transformation.