Jim Cramer Discusses These 13 Stocks & Says Calm Down Everyone

10. Brown-Forman Corporation (NYSE:BF-B)

Number of Hedge Fund Holders In Q4 2024: 38

Brown-Forman Corporation (NYSE:BF-B) is a well-known alcoholic beverages company primarily because of its Jack Daniel’s whiskey. Cramer hasn’t been a fan of the alcoholic beverages industry for a while due to several reasons. The CNBC host believes that firms have raised prices too much and unless they cut them, they might not see demand improve. He also believes that the younger generation is drinking less for a secular headwind. Specifically for Brown-Forman Corporation (NYSE:BF-B), Cramer has commented several times that the firm misjudged its brand spending. His latest comments reiterated the same:

“[On why BF-B wasn’t down on Trump’s champagne tariff news] Because it’s been down almost everyday for the last two years! I mean because their sales are so bad. Plus you know they put all this money behind these different versions of Jack Daniel’s. Like the Tennessee Honey. And they forgot spending money on their main, on the main prize, which is Jack Daniel’s. And that really hurt them.”