So, we will do our best to strike a balance between cost efficiency and consumer experience, so to allow our users to choose between our 1P offering and the 3P offerings based on the product, price, services, so to do our best to cater to the diversified needs of different users. So, our long-term objectives for our 3P is to have its proportion of GMV accounts for about 60% of the overall JD platform.
Sandy Xu: [Foreign Language] [Interpreted] And also, I would like to share more about our — on the category side. As we see the economy recovery, it’s still an ongoing situation and affected the mismatches of the high temperatures and the different time scheduling of the cell phones, et cetera. However, it is important to note that overall performance in Q3 is not only influenced by the macro environment and function trends, but also these kind of seasonalities. And additionally, there are ongoing efforts from our proactive efforts to further optimize our business structure. Nevertheless, overall, we are confident in the development momentum and the improvement of the health of our business. And as mentioned earlier, for — we expect for the supermarket category to show an improving trend with better growth rate in the second half of the year compared with the first half.
With our dedicated focus on enhancing the operational quality of this category, such as optimizing product category mix, improving sales channel structures and enhancing operational capabilities, we are confident to see positive profitability trends of the supermarket category. Long term speaking, supermarket category remains one of the key drivers of our growth. In the fashion category, we remain committed to expanding brands and merchants, enriching product offerings, optimizing the category structure and traffic allocation. By focusing on these key areas, we aim to maintain an improving growth trajectory of the fashion category.
Sean Zhang: Thank you. Let’s take next question, please.
Operator: The next question comes from Alicia Yap with Citigroup. Please go ahead.
Alicia Yap: [Foreign Language] With the first half and the 618 promotion event behind us, can management share with us how do you rate your own execution performance so far year-to-date? Which areas you believe JD has met your initial expectation? In which areas JD still need to improve or need to modify initial strategy to achieve the performance that you want? Thank you.
Sandy Xu: [Foreign Language] [Interpreted] Thanks, Alicia. So, as I just mentioned that actually in this quarter, we have taken measures to promote our everyday low price and to foster our open platform strategies, all have seen some positive progress. So, on the user side, we’ve steadily implemented a series of actions to further optimize our price strategies and enhance user experience, which has been well received by consumers, exceeding our expectations, whereas with the success of the grand promotion, it also like indirectly proof that users still have a very strong mentality towards promotions, which also means that it takes a relatively long period of time for users to change their mindset. Therefore, our commitment to promoting the everyday low price daily sales model needs time and dedication.
And on the merchants acquisition part, it also takes time for the marketplace ecosystem to flourish. And although we have made good progress in attracting merchants, there’s still significant room for improvement in platform operations and traffic allocation mechanism, et cetera.
Sean Zhang: Okay. Thank you, Alicia. Let’s take next question, please.
Operator: The next question comes from Eddy Wang with Morgan Stanley. Please go ahead.
Eddy Wang: [Foreign Language] Thank you management for taking my question. My question is on the new business. We have heard some news flow talking about we will refocus on Pinpin business. But if you look at the second quarter, the narrow loss of the new business actually has been quite significant. So, I just wanted to ask what’s our focus of the new business in the next 12 to 18 months. Thank you.
