Issuer Direct Corporation (AMEX:ISDR) Q4 2022 Earnings Call Transcript

So we are going to move a lot of the e-commerce away from the ACCESSWIRE brands, into them with Newswire brands and begin to separate it. So we’ve already begun the year separating sales teams. The folks are entirely focused on just Newswire, inbound and digital sales. And our ACCESSWIRE teams are very territorial-based focused that are after public companies, PR and IR agency firms and partnerships throughout North America and globally. So I think it’s important for us to do that. You are seeing the brands maintain their parity. We are keeping each separate. We will likely continue to do that for a good period of time, although we may come together as one corporate brand name. At the end of the day, we’re going to drive customers to each of those brands.

And as the technology platforms fully come together even more over the next couple of quarters, they’ll see the same platform from a marketing side on both, just with different logos depending on which URL you land on. So we have got a very strategic 18-month plan to complete all of that. We’re about halfway through, and we’re 6 months ahead. So I’d tell you over the next 6 months, the rest of it is going to become very obvious, specifically about the new products that we’re launching and some of the other things that we have planned for both of those assets.

Walter Ramsley: Okay. That sounds pretty clever. Very good. And right now, has the macro economy affected the business at all that you’ve been able to tell other than the fact the stock market is doing very well.

Brian Balbirnie: Yes. Look, I think for a lot of industries and sectors, you’re seeing some impact somewhere, right? I think for us, as we’ve discussed over the last couple of quarters, the quantity or volume of news in the market is less today than it was 6 months ago, today, than it was year-over-year, but it’s less today by single digits. And so we’re not alarmed by that. The things are cyclical. We’ve seen this before in the news business when we first got into to becoming a news provider when we launch ACCESSWIRE rebrand product when we acquired it, we saw that same thing happen then, and it rebounded well. And so for that 5-year, 6-year period, we saw growth in Newswire 20%, 30%. And so now on a revenue basis, we’re barely double digits.

On a volume basis, we’re single digits, we are confident we will get back there. It’s a temporary thing for us. I think the alarm bells would sound here candidly, if we were the only ones experiencing that, and the rest of the market wasn’t. But we’re seeing it happen with the rest of our competitors. And to be fair to them, we’re actually doing a little better than they are. And we’re doing better by holding price at a higher rate than we have in the past, which is also a good indicator for us that the branding and the marketing side of this business is really starting to take off where ACCESSWIRE is really viewed now Newswire is going to be viewed equally to some of these larger brands in the market. So absent of that, I don’t think anything.

Tim, you may have something you’d like to add to that. But I think that €“ from my perspective, that’s all I’m saying Walter.

Walter Ramsley: Okay. So anyway €“ sorry, go ahead, Tim.

Tim Pitoniak: No, I wasn’t going to add anything. I think Brian touched on all the pieces.

Walter Ramsley: Okay. Anyway, thanks for the update. Congratulations, again.