Brock Erwin: Yes, yes, yes. One other question was about sales and marketing spend. That looks like it was up a little bit this last quarter. Can you give a little more color about what you’re €“ like what was going on there? What you’re spending money on? And how you expect that spend in the future to go forward?
Brian Balbirnie: Yes, absolutely. We spent a good part of the last several years of being very wise and marketing budget dollars focused around customer acquisition, digital spend, pay per click, SEO. As you probably likely have seen over the past 3 to 4 months, there is a good amount of news flow now about partnerships and conferences and organizations that we’re sponsoring, the PR daily, the PDX shows, other things that we’re doing. We’re committing hard dollars there. There is branding exercises to go through. There is webinars to be done. I can tell you personally, I sat in with a couple of our team members just about 30 days ago and did a PR Daily event, which had 800 to 1,000 of the largest PR professionals in North America that resulted in pipeline for us, which is significant.
And so for that, that is something that we have to continue to do. Those are hard dollars. We’re going to continue to do that. I will tell you, opportunistically, we likely will continue to spend money on additional digital ad spend, where we haven’t maybe in the past with a brand like newswire.com, pressrelease.com and all the other wonderful brands that we’ve got, we’d be foolish not to continue to invest more there as we see the return on ad spend continue to be consistent or better than quarters in the past. So we’re going to continue to spend there. That’s why we ramp that team up and ramp budgets to accomplish that. And I apologize if you didn’t hear everything as we had ambulances flying by here.
Tim Pitoniak: Hey, Brock, the only thing I would add to that to you, right, is in the current quarter, a big piece of the increase is because of the Newswire business. So I think that’s one thing that you just have to take into account as well.
Brock Erwin: Alright. Appreciate that. Thank you for the color. Good luck. I will talk to you again next quarter.
Brian Balbirnie: Thanks, Brock.
Operator: Thank you. Your next question is coming from Walter Ramsley from Walrus Partners. Your line is live.
Walter Ramsley: Thanks. Hey, congratulations. It looks like that acquisition is coming along really well. I was wondering, you did mention in the presentation that as a result of it, you’re going to change the marketing strategy to combine the two companies into a single marketing effort. Can you talk about that a little bit, what you have in mind?
Tim Pitoniak: Yes. Hey, Walter, look, I think that it’s obvious that the Issuer Direct and ACCESSWIRE news brands are very corporate friendly, very public company focused, very institutional-focused. And conversely, when you look at Newswire and pressrelease.com, these are assets that are in the news distribution world that are very favorable to e-commerce, very favorable to one-click purchases, very favorable to customer inbound conversions at a much higher rate than you would typically see in a public company side of the business. And just for clarity, 95% or more of the Newswire revenues generated all come in prepaid upfront when the customer signs up for an agreement or a purchase or a press release or a packet of press releases.
