We recently published a list of 10 Best Home Appliance Stocks to Buy According to Analysts. In this article, we are going to take a look at where Traeger, Inc. (NYSE:COOK) stands against other best home appliance stocks to buy according to analysts.
Overview of the US Home Appliance Industry
The home appliance industry is likely to continue flourishing as long as people continue buying homes and relying on technology to make their daily tasks easier. According to Grand View Research, the household appliances market in the US was valued at $58.33 billion in 2023. It is anticipated to grow at a compound annual growth rate (CAGR) of 7.1% between 2024 and 2030. One of the primary driving forces behind this growth is the rise in the disposable income levels of consumers. In addition, the rapid pace of urbanization is also a pivotal factor behind the market’s expansion.
According to a report by Mordor Intelligence, the United States’ major home appliances market is expected to have a market size of $34.42 billion in 2025. It is anticipated to grow at a compound annual growth rate of 2.93% between 2025 and 2030, reaching $39.77 billion at the end of the forecast period. The growing economic pressure and changing consumer lifestyles are the primary reasons behind the growth in the major home appliances market in the US.
In addition, the rising penetration of distribution channels such as brand outlets, supermarkets, specialty stores, and e-commerce is contributing to this growth. The demand for primary household appliances such as washing machines, dishwashers, and mixer grinders is significantly increasing due to consumers’ busy and sedentary lifestyles. Another report by Mordor Intelligence shows that the overall US home appliance market size will grow at a compound annual growth rate of 3% between 2025 and 2030, reflecting similar trends.
Trends in the US Home Appliance Market
A prominent trend emerging in the home appliance industry is people opting to purchase home appliances directly from manufacturers instead of using traditional middlemen. According to PWC’s June 2023 Global Consumer Insights Pulse Survey, a majority of customers, around 63%, reported buying products directly from a brand’s website. This number is expected to rise in the coming years, as around 29% of the consumers stated that while they hadn’t yet adopted this trend, they were thinking about going direct-to-consumer.
The US Appliance Satisfaction study conducted by J.D. Power in 2023 showed that around 75% of appliance purchases occurred on the first store visit. In addition, nearly 71%, or three-fourths of home appliance transactions, took place in-store. Although 29% of the purchases occurred online, a majority of consumers still preferred seeing the equipment in person before buying it.
In 2023, Christina Cooley, home intelligence lead at J.D. Power, stated:
“This year’s data shows us that 56% of home appliance shoppers are doing their research online before heading in-store to purchase. Though price is almost always going to be the main driver of whether someone decides to purchase an appliance or not, one-third of buyers did not purchase because they were seeking specific options and features, and one-fifth indicated they couldn’t purchase, as their desired appliance wasn’t in stock.”
Will the Growth of the Housing Market Affect the Home Appliance Industry?
According to Mordor Intelligence, the US housing sector is likely to generate growing demand for home appliances. It is, thus, a prominent driving force behind the industry’s future growth prospects. Development of the housing sector and improvement in people’s living conditions have a direct positive effect on the growth of the home appliance market. Therefore, a growing housing sector in the US is expected to trigger growth in the country’s home appliance market.
Our Methodology
We sifted through stock screeners, online rankings, and ETFs to compile a list of 30 home appliance stocks. We then selected the top 10 stocks with the highest analyst upside potential as of January 2, 2025. The list is sorted in ascending order of analyst upside.
Why do we care about what hedge funds do? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
A grillmaster using a wood pellet grill to prepare a meal for a family gathering.
Traeger, Inc. (NYSE:COOK)
Analyst Upside: 56.90%
Traeger, Inc. (NYSE:COOK) sells, designs, and sources wood pellet-fueled barbecue grills. Its integrated platform offers various types of products, including gas griddles, grilling accessories, wood pellet grills, and others. The company also sells the pellets used to fire the grills and its private brand spices, rubs, sauces, and grilling accessories, including tools, MEATER smart thermometers, grill covers, and other ancillary items.
In addition, Traeger, Inc.’s (NYSE:COOK) flagship wood pellet grills are IoT devices that allow users to control, monitor, and program their grill through the company’s Traeger app. The company returned to its top-line growth in fiscal Q3 2024, experiencing a 4% revenue growth. This was attributed to the company’s strong performance in its growth category, which was 32% compared to the prior year. The company’s profitability also improved significantly in fiscal Q3 2024. Its gross margin expanded by 440 basis points, driven by its margin enhancement initiatives and other external factors. The growth of the company’s grille business reflects strong sell-through at retail during fiscal Q3 2024. This was because of Traeger, Inc.’s strategy to lead into promotions.
The company boasts strong brand health, as its research found that Traeger, Inc.’s (NYSE:COOK) unaided brand awareness increased by approximately 20% as of fiscal Q3 2024 compared to 2022. The company ranks fourth on our list of the best home appliance stocks to buy according to analysts.
Overall, COOK ranks 4th on our list of best home appliance stocks to buy according to analysts. While we acknowledge the potential of home appliance stocks, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than COOK but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.