We recently published a list of 12 Undervalued Defensive Stocks for 2025. In this article, we are going to take a look at where The Kroger Co. (NYSE:KR) stands against other undervalued defensive stocks for 2025.
Overview of Consumer Defensive Stocks
The consumer defensive sector covers products that everyone needs almost every day. These stocks are able to sustain any economic environment, even economic slowdowns, as they are not highly dependent on the economic cycle. This differentiates them from cyclical stocks, as consumer defensive stocks can produce stable profits through the various stages of an economic cycle. These stocks can thus protect your portfolio in times of economic instability, as they generally produce reliable income from dividends. While consumer defensive stocks tend not to be susceptible to market instability, they also experience less growth during positive market cycles as compared to cyclical or higher-risk stocks. Some of the most common and pure-play industry groups considered defensive include healthcare, consumer staples, infrastructure, utilities, and others.
We recently published an article on the 10 Best Soaps and Cleaning Materials Stocks to Invest In and discussed what the consumer staples sector might look like in 2025. Here is an excerpt from the article:
On December 10, Ben Shuleva, Fidelity Sector Portfolio Manager, published a report on Fidelity Investments to discuss the outlook and expected nature of consumer staples in 2025. The consumer staples sector had a positive year in 2024. Shuleva is of the view that with sector dynamics returning to normal, 2025 is also expected to have a positive outlook for the sector. Solid consumer balance sheets, a strong economy, and support from the Fed may help the sector perform better than the broader market. Opportunities thus exist in consumer staples in 2025. Stable consumer demand, steady real wage growth, and healthy employment are further expected to support these opportunities.
However, Shuleva warned that some uncertainties may affect the sector. These include trade policy changes that may arise due to Trump’s incoming presidential administration, the effects of tariffs, and the potential consequences of the dollar’s strength or weakness. He further highlighted that since most consumer staple products are manufactured in the United States, the direct effects of tariffs are expected to be limited. However, products like Mexican alcohol and Chinese items sold by consumer staples retailers may experience price increases.
Shuleva also presented a bright side to the sector, reasoning that since consumer staple businesses have experienced volatility from changing tariff policies in recent years, they are likely to be well-prepared for them. Like other sectors, the consumer staples sector’s ultimate performance depends upon the broader economy’s performance. It is a defensive sector, and defensive sectors are historically likely to perform well in economic weaknesses.
On January 6, Kevin Mahn, President and CIO at Hennion & Walsh Asset Management, appeared on CNBC to discuss the current market momentum and shed light on his view about the consumer staples sector. He corroborated Shuleva’s claim that consumer staples as a sector didn’t have a positive 2024 and lagged behind in the market. The technology space, in contrast, had much bigger gains.
However, he believed that the staples space is a very defensive sector, and it has opportunities in 2025. Viewing historical trends, the consumer staple sector has, over the past 10-15 years, traded at 1 to ½ turns over the S&P 500 multiple. Now, it is trading essentially over one standard deviation below its historical average. Therefore, some stocks in the sector have the potential to outperform.
Could Tariffs Be a Cause of Concern in 2025?
However, tariffs are expected to be a significant concern for retailers in 2025. On January 17, Yahoo! Finance’s Senior Reporter Brooke DiPalma appeared on Catalysts to discuss the impact of tariffs on retailers. She said that while several retailers are adopting a “wait and see” approach, experts have warned that consumer prices could hike within three to six months if tariffs take effect. These price increases are likely to affect discount chain retailers the most, which are usually a part of the consumer defensive sector. This is primarily due to their strategizing with production shifts and price mitigation efforts.
Our Methodology
We sifted through stock screeners, online rankings, and ETFs to compile a list of 40 undervalued defensive stocks with forward P/E ratios less than 15 as of January 17, 2025. We then selected the top 12 stocks most popular among elite hedge funds. We sourced hedge fund data from Insider Monkey’s database. The stocks are sorted in ascending order of the number of hedge fund holders that have stakes in them as of fiscal Q3 2024.
Why do we care about what hedge funds do? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
A customer buying an item at a checkout counter in a grocery store.
The Kroger Co. (NYSE:KR)
Forward P/E: 13.14
Number of Hedge Fund Holders: 39
The Kroger Co. (NYSE:KR) is a food and drug retailer that operates supermarkets, fulfillment centers, and multi-department stores. Its brand portfolio includes Smart Way, Big K, Heritage Farm, Simple Truth Organic, and Simple Truth. The company operates approximately 2,722 supermarkets, 2,257 pharmacies, and 1,665 fuel centers in 35 US states and the District of Columbia.
Over nearly a decade, The Kroger Co. (NYSE:KR) has made substantial investments in its digital capabilities, investing in automation, creating distribution channels in delivery and pickup, building out its own properties, and enhancing personalization. This has resulted in an established digital business for the company that is positively impacting its financial results and improving its profitability. The company’s digital sales increased by 11% in the fiscal Q3 2024, affirming a new avenue for growth. Delivery sales were up by 18%, driven by customer fulfillment centers. The fact that digital sales account for just 10% of total sales also underlines the massive opportunity for growth amid the digital revolution.
Moving forward, The Kroger Co. (NYSE:KR) is focusing on utilizing automation, growing volumes, and introducing new technology to create efficiency gains. It is also focused on enhancing customer loyalty, expanding its digital footprint, and, most importantly, engaging in competitive pricing to drive sales and strengthen profit margins. The company’s performance reflects that it can continue to be profitable under various market circumstances, ranking it sixth on our list of the 12 undervalued defensive stocks from 2025.
Overall, KR ranks 6th on our list of undervalued defensive stocks for 2025. While we acknowledge the potential of undervalued defensive stocks, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than KR but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.
