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Is Super Retail Group Limited (SUL.AX) the Best ASX Dividend Stock Heading Into 2025?

We recently compiled a list of the Top 10 ASX Dividend Stocks Heading into 2025. In this article, we are going to take a look at where Super Retail Group Limited (SUL.AX) stands against the other ASX dividend stocks.

Analysts often advise investors to diversify their stock portfolios globally to optimize returns. With this in mind, strong markets should be a key focus. Australia’s stock market is expected to perform well in 2025, driven by positive sentiment from potential central bank easing and China’s commitment to supporting its mining sector. Year-to-date, the Australian benchmark index has climbed nearly 8%, with a 12-month gain of around 9%. This was buoyed by the strong rally in the US equity markets, drawing increased attention from investors. The growth has also been led by technology and financial stocks, with the banking sector on track for its best performance since 2009. However, mining and energy stocks have faced challenges due to weaker commodity prices.

According to a report by BlackRock, broad Australian equities have been the second most favored investment within iShares’ local offerings this year, trailing only broad US equities. As of November 2024, they have attracted nearly $840 million in net inflows.

Also read: 13 Best Dividend Stocks to Buy Under $50

Banking stocks in the country made a remarkable impression in 2024, with a sectoral index surging over 30%, as of December 18—its strongest performance in 15 years—thanks to prolonged elevated interest rates. However, as the Reserve Bank of Australia gears up for potential rate cuts, banks may encounter earnings pressure due to tighter net interest margins, a crucial measure of profitability, and heightened competition. In addition, Australian lenders rank among the priciest globally, with the sector’s price-to-earnings ratio outpacing that of their international counterparts, as per Bloomberg data.

Analysts suggest that Australian resource stocks could gain from Beijing’s promise to boost government spending. However, local mining shares are heading for their weakest performance since 2015, weighed down by the ongoing slump in China’s property market, which continues to impact commodity prices. Morgan Stanley analysts including Rahul Anand said the following in a Dec. 15 note:

“As the market awaits visibility on tariff risk versus China stimulus benefits, we see opportunities for exposure to resources. Despite higher-than-normal iron ore inventories, steel inventories in China remain lower than 2019 levels creating iron ore restock opportunity.”

The Reserve Bank of Australia (RBA) projects that economic growth in Australia will rise modestly to about 1% by the close of 2024 and reach its typical pace of around 2.5% by late 2025. This recovery is expected to be largely driven by government spending, which has provided stability to the economy as higher interest rates have dampened private consumption. Analysts suggest that index investing offers an effective and efficient way to tap into the Australian market’s growth potential. S&P Global data revealed that nearly 70% of actively managed Australian equity funds have lagged behind the benchmark index over a three-year period. Over a 10-year timeframe, the disparity is even greater, with over 80% of managed funds underperforming the index. While active stock picking can complement a portfolio, they argue that tracking the benchmark might be one of the best strategies for investors seeking straightforward, long-term exposure to the growth of the local equity market.

Our Methodology:

For this list, we used a screener to identify ASX stocks. From there, we selected dividend stocks with strong histories of regularly rewarding shareholders with dividends. Then, we picked the top 10 stocks with the highest dividend yields as of December 25. The stocks are ranked in ascending order of their dividend yields.

At Insider Monkey, we are obsessed with the stocks that hedge funds pile into. The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points. (see more details here).

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Super Retail Group Limited (SUL.AX)

Dividend Yield as of December 25: 4.40%

Super Retail Group Limited (SUL.AX) is an Australian retail company that operates a range of well-known brands across different sectors, including outdoor recreation, sports, and auto parts. Analysts consider the stock attractive due to its low valuation and the potential for increased sales and productivity. They pointed out that Super Retail Group is one of the few retailers in Australia with both space and sales productivity levers, which they expect the company to effectively utilize.

Super Retail Group Limited (SUL.AX) celebrated its 20th anniversary as a public company in the 2024 financial year, marking the occasion with the opening of its 750th store, another record sales performance, and total annual shareholder returns (including dividends) of 30%. Despite persistently high inflation and escalating cost-of-living pressures that influenced consumer shopping priorities, particularly regarding discretionary purchases, the company navigated the challenging macroeconomic environment successfully. In addition, it delivered strong financial results, with higher sales and gross margins, demonstrating the resilience and adaptability of its Supercheap Auto, rebel, BCF, and Macpac brands. Total sales for FY24 rose by 2% to $3.9 billion, driven by network expansion and continued strong growth in online sales.

Super Retail Group Limited (SUL.AX) also showed a strong cash position in FY24. The company ended the year with a net cash position of $218 million, compared with $192 million in the same period last year. Its operating cash flow for the year came in at $635 million. Moreover, cash receipts from customers rose by $91 million due to increased sales.

In its earnings call, Super Retail Group Limited (SUL.AX) announced that the board decided to pay a fully franked final ordinary dividend of $0.37 per share, which is near the top end of the company’s dividend payout policy. In addition to this, shareholders will receive a fully franked special dividend of $0.50 per share. Along with the interim ordinary dividend of $0.32 per share, shareholders will receive total dividends of $0.119 per share for FY24. With a dividend yield of 4.40% as of December 25, SUL is one of the best dividend stocks on our list.

Overall SUL.AX ranks 6th on our list of the best ASX dividend stocks heading into 2025. While we acknowledge the potential of SUL.AX as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than SUL.AX but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock. 

READ NEXT: 8 Best Wide Moat Stocks to Buy Now and 30 Most Important AI Stocks According to BlackRock.

Disclosure: None. This article is originally published at Insider Monkey.

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