We recently compiled a list of the 13 Most Promising Fintech Stocks to Buy. In this article, we are going to take a look at where Intuit Inc. (NASDAQ:INTU) stands against the other promising fintech stocks.

Global Fintech at a Glance

According to a report by Expert Market Research, the global fintech market was valued at $226.71 billion in 2023 and is expected to grow to $917.17 billion by 2032, at a compound annual growth rate of 16.8% between 2024 and 2032. CNBC has unveiled a comprehensive distribution of the fintech industry by category. Payments make up 20%, alternative finance 16%, neo banking 14%, wealth technology 12%, business process solutions 10%, financial planning 8%, banking solutions 10%, and digital assets 6%, of the industry.

The fintech market has witnessed a surge in growth over the last decade and continues to show resilience and strength. In research conducted by the World Economic Forum, 51% of fintech companies cited strong consumer demand for their services to be the main driver of growth. This trend remained consistent across all regions. Digital innovation by such fintech companies operating in developing economies has simply helped people escape the traditional banking system.

While the booming fintech sector is meant to offer the best of both worlds which means innovative banking and cutting-edge technology alongside safety, customers have recently encountered problems with safety and security. An estimated 100,000 Americans who were customers of fintech apps were locked out of their banking accounts in early May. This was after the bank-fintech middleman Synapse Financial Technologies filed for bankruptcy in April which led to the freezing of accounts for customers of its partner banks. Although the fintech apps in this scenario were relatively smaller as compared to dominant players, Hugh Son questioned the safety of the fintech model where fintechs partner with banks which is also followed by Chime and PayPal, in a talk with CNBC.

Regarding this, there has been a positive development for those using fintech apps whose funds can get stuck in case of a mishap. Recently, the U.S. banking regulator, Federal Deposit Insurance Corp, proposed strengthened rules for banks working with fintech companies. Under these rules, such banks would have to identify the beneficial owners of each account and its balance. Hence, the proposal would ensure that third parties like Synapse would be allowed to maintain the records as long as the bank retains unrestricted access to that data even in the event of a middleman’s bankruptcy.

Our Methodology:

In order to compile a list of the 13 most promising fintech stocks to buy, we first sifted through ETFs and online rankings to gather a preliminary list of 30 such stocks. We then selected the top 13 stocks that had the highest upside potential. The 13 most promising fintech stocks to buy are arranged in ascending order of their average upside potential, as of September 30. We have also supplemented our ranking with the number of hedge funds held by every stock, as of Q2 2024.

At Insider Monkey we are obsessed with the stocks that hedge funds pile into. The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

Intuit Inc. (NASDAQ:INTU)

Average Upside Potential: 19.54%

Number of Hedge Funds: 82

Intuit Inc. (NASDAQ:INTU) is a global financial technology platform that allows consumers and small businesses to overcome their financial challenges. The company’s serves 100 million customers globally with products including TurboTax, Credit Karma, QuickBooks, and Mailchimp. While TurboTax does taxes from start to finish, Credit Karma works as an AI-powered platform helping more than 130 million members in the US manage their financial lives. QuickBooks helps businesses with invoicing, expenses, inventory, and bank feeds. Mailchimp is an email marketing and automations platform.

Intuit serves as a global AI-driven expert platform powering prosperity for consumers, and small and mid-market businesses. The firm sees good momentum for itself as it connects its customers with AI-powered expertise. With an established network of AI-powered virtual experts, the large scale of its data, and investments in AI capabilities, the firm is poised for durable growth in the time to come.

For fiscal year 2025, the company expects 16 to 17% growth in the Global Business Solutions Group, 7 to 8% growth in the Consumer Group, 3 to 4% growth in ProTax Group, and 5 to 8% growth in Credit Karma. The firm’s strong results for the fourth quarter and full year were a testament to its progress. It increased combined platform revenue by 14% to $12.5 billion, which includes the Small Business and Self-Employed Group Online Ecosystem, TurboTax Online, and Credit Karma, for fiscal 2024.

For the full year, total revenue was also up 13% year-over-year, Consumer Group revenue was up 7%, Credit Karma revenue was up 5%, Small Business and Self-Employed Group revenue was up 19%, and Online Ecosystem revenue was up 20%.  The brand strength, solid segment performance, and an average upside potential of 19.54% make Intuit a promising fintech stock. As of Q2, the stock is held by 82 hedge funds.

Overall INTU ranks 4th on our list of the most promising fintech stocks to buy. While we acknowledge the potential of INTU as an investment, our conviction lies in the belief that some deeply undervalued AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for a deeply undervalued AI stock that is more promising than INTU but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.