Is Intuit Inc. (INTU) One of the Best Companies in America? – Automatic Data Processing (ADP), Paychex, Inc. (PAYX)

Finally, Intuit understands the need to help its communities, frequently donating software to worthy nonprofit organizations in order to help them address important social problems. In particular, its innovative Financial Freedom Foundation focuses on programs benefiting small business and individuals, with its Intuit Inc. (NASDAQ:INTU) Tax Freedom Project being its first program, offering free tax preparation and filing on more than 11 million returns since the project began in 1998.

The case against Intuit Inc. (NASDAQ:INTU)
Intuit’s products are far from simple. Customers rate them relatively low on ease of use and see them as being relatively expensive. Yet it’s hard to see that view as a negative, given that it likely reflects more on customers’ general unhappiness at having to deal with taxes and accounting than on Intuit’s products in particular.

More importantly, any useful business and financial software package will have at least some complexity built in, or else it won’t be able to get the job done. By finding the right balance between simplicity and offering a complete solution, Intuit does its best to meet everyone’s needs.

There’s no dishonor in missing the list
Intuit is a lot smaller than many software companies, but its products have revolutionized the ability for millions of people to manage their own finances. Even though Intuit didn’t eventually make the Best 25 list, Intuit definitely deserved the distinction of being one of the 40 or so companies that were finalists in the selection process.

The article Is Intuit One of the Best Companies in America? originally appeared on Fool.com and is written by Dan Caplinger.

Fool contributor Dan Caplinger has no position in any stocks mentioned. You can follow him on Twitter @DanCaplinger. The Motley Fool recommends Automatic Data Processing, Intuit, and Paychex. The Motley Fool owns shares of Intuit.

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