Google Inc (NASDAQ:GOOGL)’s entry into the advancement of battery technology will help tremendously in hastening the pace of breakthroughs in the area, Steve Levine tells Cory Johnson and Emily Chang in an interview on Bloomberg West.
The comment comes from the author of the book “The Powerhouse” after The Wall Street Journal published an article saying that sources familiar with Google Inc (NASDAQ:GOOGL) plans point to the company’s keen interest in “battery technologies that Google might develop itself”.
According to the publication, a team of four scientists led by Dr. Ramesh Bhardwaj inside the technology giant’s Google X labs is researching battery technology.
“What we are seeing is very, very interesting that the end users – Google, Apple, Tesla of course, [and] Richard Branson – they are all impatient with the battery makers. They are taking the process of creating the better battery, the super battery, into their own labs and by pushing the process, I think we are going to see this going much, much faster,” Levine says.
Cory Johnson notes that indeed, moneyed companies and investors are looking for better technologies concerning the storage of power. He shares that Richard Branson, the billionaire entrepreneur behind the Virgin group of companies, showed him a folded piece of newspaper from his pocket in a recent encounter and discussed recent developments with battery technology from Stanford University.
Branson recently left the door open to his group of companies eventually competing with fellow billionaire Elon Musk’s Tesla Motors Inc (NASDAQ:TSLA) in the electric car space.
According to Levine, the path Google Inc (NASDAQ:GOOGL) and other high-profile technology companies are taking is not about diverging from existing technologies such as the ubiquitous lithium-ion battery technology.
“What we are seeing at Google and also at the other makers that are all working on this is tweaking [and] engineering existing technology. They are not getting away from lithium-ion, they are using their engineering genius, their ingenuity that they have shown again and again, to make that better,” Levine says.
He notes that Google Inc (NASDAQ:GOOGL)’s Dr. Bhardwaj, when he was at Apple Inc. (NASDAQ:AAPL), showed that he was very adept at customizing the shape and size of batteries to fit into a custom chassis of a particular product.
Levine adds that there is no better time to be a “battery genius” than now because powering unconventional devices such as the Google Glass is a big problem for technology companies.
Ryan Pedlow’s Two Creeks Capital Management owned 215,131 Google Inc (NASDAQ:GOOGL) shares by the end of 2014.
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