Is Google Inc (GOOG) a Good Buy Still?

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Not as expensive as you might think
The price tag for Google Inc (NASDAQ:GOOG) stock could rightly scare away some investors: about $900 per share! But if you dig a little deeper, you’d see that Google investors have always been rewarded for their faith in the company. And on a price-to-earnings basis, Google is actually cheaper now than it historically has been.

FIX Google Inc (GOOG) Stock: Buy It and Hold It For Life

GOOG Total Return Price data by YCharts.

Google Inc (NASDAQ:GOOG) has played a key role in helping my retirement portfolio outperform the S&P 500. Since mid-2011, the stock has beaten the market by 54 percentage points. Google stock currently accounts for about 9% of my real-life holdings, and I plan on continuing to hold it in my retirement portfolio indefinitely.

The article Google Stock: Buy It and Hold It For Life originally appeared on Fool.com.

Fool contributor Brian Stoffel owns shares of Google Inc (NASDAQ:GOOG) and Baidu.com, Inc. (NASDAQ:BIDU). The Motley Fool recommends Baidu and Google. The Motley Fool owns shares of Baidu, Google, and Microsoft Corporation (NASDAQ:MSFT).

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