Is Flutter Entertainment plc (FLUT) The Best Sports Betting Stock to Buy Now?

Published on September 3, 2024 at 4:11 pm by Fatima Gulzar in News

We recently published a list of 10 Best Sports Betting Stocks to Buy Now. In this article, we are going to take a look at where Flutter Entertainment plc (NYSE:FLUT) stands against the other sports betting stocks.

A U.S. Supreme Court decision in 2018 set off a sports betting boom that legalized wagering in 38 states and the District of Columbia. North Carolina legalized sports betting on March 11, and within the first 12 hours of the law’s implementation, the state wagered a remarkable $23.9 million. Of these, 30 states allow online sports betting, so if you’re within state lines, the thrill is only a click away. While most states have a minimum age of 21, a handful allow 18 or older.

Consumers can now bet from anywhere as long as they are physically present in the state due to the growth of online platforms. As a result, Americans legally wagered a record $119.84 billion on sports in 2023, up 27.5% from 2022, per the American Gaming Association’s Commercial Gaming Revenue Tracker, ushering in a new era for sports gambling in the US. Consequently, the sports betting industry’s revenue grew to $10.92 billion, a 44.5% YoY increase from 2022. The expansion was predominantly driven by continuing maturation in most existing markets as well as some new ones, including Massachusetts and Ohio. The trend is expected to continue, and in the second quarter of 2024, American sports wagerers wagered $31.75 billion. Revenue from it was $3.16 billion for the quarter, increasing 35.3% from the previous year.

While the United States is at the top of the Biggest Gambling Countries in the World, there are still 12 states in the US that do not allow legal sports betting, including California, Texas, Idaho, Utah, Minnesota, Missouri, Alabama, Georgia, South Carolina, Oklahoma, Alaska, and Hawaii.

Nonetheless, sports betting is one of the fastest-growing industries in the world. Jane Bokunewicz, director of the Lloyd Levenson Institute at New Jersey’s Stockton University, which studies the gambling industry, points out that legal sports betting could be appealing to people with limited discretionary budgets since it offers a new and inexpensive form of entertainment.

Goldman Sachs Research also states that the U.S. sports betting market is expected to grow significantly and, once it reaches maturity, could reach $45 billion each year. This growth will be prompted by new state openings and a growing share of consumer spending on sports betting, per Ben Andrews, head of leisure and travel research at Goldman Sachs in Europe, where legal sports betting has a longer history.

When it comes to consumer spending on sports betting, gambling interest reflects a sport’s popularity, with NFL football dominating in the United States. In 2023, over 73 million Americans said they planned to bet on the NFL season, which is almost 60% more than the previous season, according to a survey conducted by the American Gaming Association.

Globally, nearly one-third of people worldwide engage in sports betting at some point in their lives, based on the TGM 2022 Global Gambling and Sports Betting Survey. In 2021, 17% of people bet on sports with friends (mainly on football and horse racing), while 35.44% bet on sports, and 20.2% bet online/through applications.

According to Deloitte’s 2024 Sports Industry Outlook, generative AI is projected to dramatically impact sports betting in the next 12-18 months. The way sports fans interact with sports betting will probably undergo a revolution because of innovations in domains like personalized betting experiences, odds calculation, real-time data analysis, and improved prediction models.

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Flutter Entertainment plc (NYSE:FLUT)

Number of Hedge Fund Holders: 53

The massive sports betting and gaming company Flutter Entertainment plc (NYSE:FLUT) operates in the US, Australia, the UK, and Ireland. It manages FanDuel, the most well-known online sportsbook in the United States.

Flutter Entertainment plc (NYSE:FLUT) estimated that it commands 47% of the US online sportsbook industry and 23% of the iGaming market as of the second quarter of 2023. In 2023, the quickly increasing US market accounted for approximately 37% of revenues, while the UK, Australia, and several European countries represented more mature operations.

Large worldwide online gambling sites, including Sky Betting & Gaming, Betfair, Sportsbet, and PokerStars, are also run by Flutter.

In 32 states as well as the District of Columbia, the company runs FanDuel-powered online sportsbooks. Leading the U.S. sportsbook industry, FanDuel is responsible for 95% of Flutter’s growth and significant revenue gains, which are bolstered by smart alliances and growing market share.

Flutter Entertainment’s Q2 2024 earnings were enhanced by FanDuel’s 51% share of U.S. net gaming revenue, and the NFL and NBA seasons are expected to fuel additional growth.

Flutter Entertainment CEO Peter Jackson said the following in the Q2 2024 earnings report:

“Our US performance was excellent in new and existing states reflecting our disciplined approach to customer acquisition and our best-in-class product, which offers our sportsbook customers the best pricing in the market. We continue to make improvements to our proprietary product offering which drove the proportion of live betting handle to be more than 400 basis points higher than last year during the NBA playoffs, while we also increased our MLB parlay penetration.”

Following an update to the firm’s outlook, FLUT stock was up 8.2%. It now projects a 3% rise in U.S. revenue to $6.2 billion in 2024. Additionally, a 20% growth in company revenue from 2023 is anticipated.

Even though the more developed markets come with greater regulatory risks, the company’s foreign activities offer consistent cash flows to support large-scale US investments. Flutter is poised for long-term growth in the fast-growing online gaming industry due to its transition to trading on the NYSE, which has increased its penetration into the US investor pools and international reach.

Overall FLUT ranks 3rd on our list of the best sports betting stocks to buy. While we acknowledge the potential of FLUT as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns, and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than FLUT but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

Disclosure: None. This article is originally published at Insider Monkey.

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