Who is dominating the online videos at the moment? Anyone would easily say that it’s Google Inc (NASDAQ:GOOGL)’s YouTube. But Facebook Inc (NASDAQ:FB) has shown indications in its F8 developer conference at San Francisco that the social media giant is not going to just sit there and let Google Inc (NASDAQ:GOOGL) monetize the online videos. Facebook Inc (NASDAQ:FB) has announced the launch of its new embedded video player, which might help all the Facebook Inc (NASDAQ:FB) users to upload videos in platform and embed them anywhere in the web. ‘TheStreet’ article discusses the details behind this story.
Facebook Inc (NASDAQ:FB)’s Platform director, Deborah Liu announced about the launch of its new embedded video player during the F8 developer conference proceedings. Facebook Inc (NASDAQ:FB) sees the online video as the huge growth opportunity at the moment to grow. The article shared the projections from ‘eMarketer’ which pointed out that the digital video advertising might go up by around 30% to $7.77 billion in 2015. ‘eMarketer’ also projected that Google Inc (NASDAQ:GOOGL)’s YouTube might take a big chunk in that, around $1.55 billion.
“If you’re posting video content on Facebook, this dramatically increases the potential reach of your content,” Liu was quoted as saying about the new feature.
‘TheStreet’ article also pointed at stats from ComScore, which shows that Facebook Inc (NASDAQ:FB) has recorded 95 million users watching online videos, whereas Google Inc (NASDAQ:GOOGL)’s YouTube had 162.2 million users. These numbers were up by 44% YoY for Facebook Inc (NASDAQ:FB) and down by 1% for Google Inc (NASDAQ:GOOGL).
Previously the videos uploaded by Facebook Inc (NASDAQ:FB) users gets locked inside the social media platform and there is no way to share it elsewhere. The user also had the option of ignoring a lot of videos. But Facebook Inc (NASDAQ:FB) has made some option of auto play videos which made it impossible for the user to ignore them. Facebook Inc (NASDAQ:FB) recognized that this is not enough and they have not incorporated the option of embedding the videos in their platform elsewhere through this new development.
This shows the clear intention of Facebook Inc (NASDAQ:FB) to take on the grab the maximum market share from Google Inc (NASDAQ:GOOGL)’s YouTube in the online video sector.
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