Is DoubleVerify Holdings, Inc. (DV) the Tech Stock with Biggest Upside Potential According to Analysts?

We recently compiled a list titled 8 Tech Stocks with Biggest Upside Potential According to Analysts. In this article, we will look at where DoubleVerify Holdings, Inc. (NYSE:DV) ranks among tech stocks with the biggest upside potential according to analysts.

In the opening months of 2024, the information technology and communication services sectors aided the rest of the broader equities in the US. As per BNP Paribas Asset Management, while the performance of certain segments might seem overextended, such dynamic moves resulted in businesses delivering healthy fundamental results and guiding for continued improvement. Cutting-edge technologies are being used to bring about change throughout verticals such as healthcare, finance, manufacturing, and retail. The resulting benefits will improve productivity and efficiency, customer experiences, and profitability.

As of now, generative artificial intelligence (AI) continues to strongly impact several enablers and beneficiaries of this technology, with their stock prices similarly benefiting. Resultantly, the valuation multiples stretched, implying an acceleration in future earnings growth. The firm also believes that some of these companies are expected to meet or exceed the growth implied by their multiples, with others disappointing and experiencing a price correction.

The firm also believes that AI workloads remain the area of rapid growth which continues to contribute to the broader improvement in revenues from the cloud businesses. Some US tech giants, or hyperscalers, can be the obvious winners from this reacceleration. However, there remain numerous corollary beneficiaries possessing significant upside potential. Notably, networking software and equipment can be tagged as one area in which growth rebounds quicker than expected.

Trends Likely to Support Companies

Edge Computing and Platform Engineering are likely to be critical technologies to support companies in improving their profitability numbers. Edge computing tends to process data near the source or point of its generation to save bandwidth and decrease the response latency. This is important for applications requiring to process data proactively in real-time, like autonomous vehicles, industrial automation, and smart cities.

According to MarketsandMarkets, the global edge computing market should touch USD 15.7 billion by 2025, demonstrating a CAGR of ~34.1%. This growth is expected to be fueled by increased adoption of cloud-like agility, innovation, and flexibility in edge computing infrastructure. While the adoption of edge computing continues to be led by manufacturing, healthcare, and telecommunication industries, market experts believe that this demand will increase as a result of faster and more reliable data processing.

The next trend that is likely to revolutionize the technology space is Platform Engineering. This involves scalable and integrated platforms of technology through solutions catering to a vast set of applications. These solutions are the ones providing the base for developing software affordably. Gartner predicts that, by 2026, ~80% of large software engineering organizations will establish platform engineering teams as internal providers of reusable services, components, and tools for application delivery. This implies a rise from 45% in 2022. Therefore, Platform Engineering will help organizations scale their business operations and the overall support of other applications.

Software and IT Services Should Drive Growth

Gartner expects that global IT spending should grow 6.8% in 2024, reaching USD 5 trillion. The software and IT services segments will lead this growth and account for about half of the expected total spending. Cybersecurity should be one of the critical drivers of growth in the software segment. This comes after ~80% of technology executives told Gartner that they continue to plan to increase spending in this area as a result of concerns stemming from AI adoption which might increase vulnerabilities for IT security.

Our methodology

To list the 8 Tech Stocks with Biggest Upside Potential According to Analysts, we conducted extensive research and sifted through several online rankings. After extracting the list of 20-25 stocks, we selected the following 8 tech stocks with biggest upside potential. Finally, we ranked the stocks according to their potential upside, as of October 4. We also mentioned the hedge fund sentiments around each stock, as of Q2 2024.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

DoubleVerify Holdings, Inc. (NYSE:DV)

Expected Upside Potential: 50.72%

Number of Hedge Fund Holders: 20

DoubleVerify Holdings, Inc. (NYSE:DV) offers a software platform for digital media measurement, and data analytics in the US and internationally.

DoubleVerify Holdings, Inc. (NYSE:DV) continues to capitalize on the momentum from new partnerships and the closure of competing services such as Oracle’s Moat and Grapeshot, with expectations of revenue impact beginning from early 2025. Notably, Video impressions outpaced display impressions for the first time. This underscores the success of the Verify Everywhere strategy.

Wall Street analysts believe that DoubleVerify Holdings, Inc. (NYSE:DV) remains well-placed for long-term growth as a result of new partnerships, including Philip Morris, Bacardi, Panera, and others. The company sees healthy growth opportunities in social, CTV, retail media networks, and the open web. DoubleVerify Holdings, Inc. (NYSE:DV) remains confident in its near- and long-term growth, given its continued focus on expanding social measurement solutions and CTV verification. Its retail media supply side solutions witnessed more than 50% revenue growth and these are anticipated to maintain a healthy growth trajectory.

The company signed multiple new partners and customers, such as DailyMotion and Ziff Davis, which should boost growth in H2 2024. Market experts believe that, given its strategic focus on social and CTV metrics, together with a growing supply-side platform business, DoubleVerify Holdings, Inc. (NYSE:DV)  remains well-capitalized on the dynamic digital advertising landscape.

Needham & Company LLC reiterated a “Buy” rating on the shares of DoubleVerify Holdings, Inc. (NYSE:DV)setting a price target of $33.00 on 17th September.

The London Company, an investment management company, released second-quarter 2024 investor letter. Here is what the fund said:

“Initiated: DoubleVerify Holdings, Inc. (NYSE:DV) – DV develops software platforms for digital media measurement, data, and analytics. DV sells a critical insurance-like product known as “ad verification,” designed to create transparency, eliminate fraud, and drive ad-spending optimization. Ad verification has reached a point of mass acceptance among digital ad buyers due to its measurable low cost/high reward value proposition. DV operates in a duopoly where it commands the leading market position (>50% market share), by focusing on product innovation rather than sales expansion. DV’s business should continue to benefit from secular tailwinds in digital advertising. Incremental revenue growth should be accretive to returns on capital, given the its high cash margins and minimal capex needs. We initiated our position following a pullback, allowing us to purchase an advantaged company growing at a double- digit rate, with high margins, at a market multiple.”

Overall DV ranks 6th on our list of the tech stocks with the biggest upside potential according to analysts. While we acknowledge the potential of DV as an investment, our conviction lies in the belief that some deeply undervalued AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for a deeply undervalued AI stock that is more promising than DV but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

READ NEXT: $30 Trillion Opportunity: 15 Best Humanoid Robot Stocks to Buy According to Morgan Stanley and Jim Cramer Says NVIDIA ‘Has Become A Wasteland’

Disclosure: None. This article is originally published on Insider Monkey.