Is Booking Holdings (BKNG) the Best Stock for 15 Years?

We recently published a list of Long-Term Stock Portfolio: 15 Best Stocks for 15 Years. In this article, we are going to take a look at where Booking Holdings Inc. (NASDAQ:BKNG) stands against other best stocks for 15 years.

Russell Investments believes that 3 features are defining the market outlook for 2025. These include the elevated level of the S&P 500 forward P/E ratio, the potential for further US dollar strength, as well as the direction of the US 10-year Treasury yield. The active equity managers have been challenged by the severe market concentration. The firm opines that a flattening out of such trends— which can be seen due to policy shifts or change in sentiments related to earnings growth and valuations for mega caps — can support active manager outperformance.

Russell Investments remains focused on sectors in which AI adoption has been ramping up, including industrials, healthcare, and consumer goods. As per the firm, companies that leverage AI for productivity improvements remain well-placed to gain a lasting competitive edge and provide healthy returns. Therefore, skilled active managers are required to look for such companies, primarily those that are in less-covered segments of the market.

READ ALSO: 7 Best Stocks to Buy For Long-Term and 8 Cheap Jim Cramer Stocks to Invest In.

Sectors Providing Investment Opportunities

With respect to real assets, Russell Investments sees attractive investment opportunities in real estate and infrastructure, mainly sectors that can benefit from the stabilization of long-term interest rates and favorable relative valuations in comparison to other growth assets. The application of AI in real estate, like data centers and healthcare facilities, continues to emerge as a critical growth area. Furthermore, the infrastructure investments continue to gain momentum from energy utilities and pipeline exposures, given the US administration’s emphasis on expanding LNG (liquified natural gas) production.

The firm also believes that an early focus on deregulation and tax cuts would likely be well-received by equity investors. Overall, an expected US soft landing, together with anticipated policy moderation on trade and immigration, creates specific opportunities for well-positioned portfolios, says Russell Investments.

Our Methodology

We sifted through the holdings of iShares Core S&P 500 ETF and shortlisted the companies that have 10-year revenue growth of over ~10%. Next, we selected stocks that were the most popular among elite hedge funds. We have ranked the stocks in ascending order of hedge fund sentiment.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).

Is Booking Holdings Inc. (BKNG) the Best Stock for 15 Years?

A fast-paced travel agent making a bookings for a family vacation package.

Booking Holdings Inc. (NASDAQ:BKNG)

10-Year Revenue Growth: ~10.8%

Number of Hedge Fund Holders: 99

Booking Holdings Inc. (NASDAQ:BKNG) offers online and traditional travel and restaurant reservations and related services. The company’s investments in AI and its Connected Trip strategy can fuel future growth by enhancing the customer experience and improving operational efficiency. AI technologies can be used to offer more personalized recommendations, enhance search algorithms, and provide dynamic pricing strategies that improve revenue. Booking Holdings Inc. (NASDAQ:BKNG)’s Connected Trip strategy focuses on providing seamless end-to-end travel experience, enhancing the customer loyalty and driving increased booking frequency.

Through integrating several travel services, Booking Holdings Inc. (NASDAQ:BKNG) can capture a significant share of the traveller’s overall spend and reduce the probability of customers utilising several platforms for various aspects of the trip. Furthermore, AI-driven efficiencies in customer service and backend operations can help in reducing costs and improving margins. As Booking Holdings Inc. (NASDAQ:BKNG) refines its AI capabilities and enhances its Connected Trip offerings, it can establish a significant competitive advantage.

Cooper Investors, an investment management firm, released its Q4 2024 investor letter. Here is what the fund said:

“The largest contributors to returns were Booking Holdings Inc. (NASDAQ:BKNG) and Liberty Formula One (FWONK). BKNG is the leading global travel platform (larger than Airbnb and Expedia combined on an annual room nights booked basis). Operating trends continue to be strong driven by tailwinds from global travel demand and new CFO Ewout Steenbergen finding cost efficiencies following a period of investment. This resulted in third quarter revenue growth of 9% driving Earnings Per Share growth of 16%, a run rate we believe is now sustainable for the business. BKNG has been a highly successful investment, delivering returns of 130% since our first investment in December 2022. But going forward we see less value latency and have consequently begun to redeploy capital into more compelling opportunities.”

Overall, BKNG ranks 10th on our list of best stocks for 15 years. While we acknowledge the potential of BKNG as an investment, our conviction lies in the belief that some deeply undervalued AI stocks hold greater promise for delivering higher returns, and doing so within a shorter time frame. There is an AI stock that went up since the beginning of 2025, while popular AI stocks lost around 25%. If you are looking for a deeply undervalued AI stock that is more promising than BKNG but that trades at less than 5 times its earnings, check out our report about this cheapest AI stock.

READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires.

Disclosure: None. This article is originally published at Insider Monkey.