Rich Howe: Any major DSP can access our AI and run campaigns against it. There’s a lot of DSPs, but is it the ones that matter, there’s no challenge with that. We have — we’ve built an integration for that. It’s still slow going. I mean we only really had what I would call beta clients. Go ahead. Was there a question in the middle there or should I just continue? I guess I’ll continue. We really only started materially signing beta clients for the self-serve in 2023. So this is the first year we’re actually populating a sales force to go do it. In fact, we hired our first salesperson to go do that I believe, in the first quarter of this year.
Jack Codera: Okay. That’s actually really helpful. And then kind of take the Google approach again, given that they started phasing out third-party cookies. Can you give any other additional color, how is this impacting conversations on the consumer decision-making side? Are you about to close deals and this is a major lever. Can you give any additional color there?
Rich Howe: Yes, like anything, somebody is large and successful and powerful as Google is. It can complicate peoples’ decisions and confuse potentially peoples’ decisions. And I think that’s probably the best way to look at it. Again maybe pointing back to what I said earlier in that there’s a lot of buyers we encountered who legitimately in our opinion, don’t understand all of the implications to their business. They can be maybe misread something like this and think, oh, it’s like this problem is not going away at all. In which case, I can just keep going with what I’ve got. That’s one potential thought that could go through the minds of someone, right?
Jack Codera: Okay, that’s helpful color. Congrats again for the quarter. I will hop back in queue.
Rich Howe: Thank you.
Operator: Thank you so much. [Operator Instructions] Your next question comes from the line of Jon Hickman of Ladenburg. Your line is now open.
Jon Hickman: Hi, could you — according to kind of my historical numbers and maybe I’m wrong here, but it seems like the media buying, the marketing expenses were somewhat higher than they have historically been for the level of revenues. Was there something going on in the first quarter that made that happen?
Rich Howe: Wally?
Wallace Ruiz: I think it’s — no, if it’s higher, it’s just the cost of media. I mean it’s, supply and demand. But no, there was nothing going on in the quarter that would increase the media spend, more than the prior quarters.
Jon Hickman: Okay, thank you.
Operator: Thank you so much. And we have a follow-up question from Brian Kinstlinger of Alliance Global. Your line is now open.
Brian Kinstlinger: Can you help us with what the expectation you might have or the impact on the election on your business? In which quarter also, if there is an impact, do you expect to begin to see it? And how will we see that?
Rich Howe: At this point, Brian, and we may have answered this before. But there will be virtually no impact from the election on us, only because we purposefully try to stay away from the election area for now. There’s plenty of other opportunities for us. With that being said, I should be clear about this. We have run some smaller states in local election media. But as a rule, as a company, it’s not an area that we’ve chased actively rightly or wrongly. We just haven’t. So I don’t expect any impact on us one way or the other from that.
Brian Kinstlinger: Understood. Thank you so much.
Operator: Thank you. [Operator Instructions] And there are no further questions at this time. I would now like to turn the call back to Richard for closing remarks.
Rich Howe: Thank you, operator. And of course, I’d like to thank everyone who joined us on the call today. We appreciate your continued interest in our company.
Operator: Ladies and gentlemen, this concludes today’s conference call. Thank you for your participation and you may now disconnect. Have a good day.
