Sasan Goodarzi: Yeah, sure. Let me answer your question on two dimensions. One, there was a macro element, which there were just more filers in the extension season than we anticipated, both by the way, states that extended and states that did not extend. And these are more complex filers and it’s actually our sweet spot. It’s why we were able to take share in this extension season. And so that’s one element of what drove our better-than-expected results. The three areas that we’re excited about, these have been durable priorities where we did a lot of tests and experiments and got a lot of green shoots and learnings that will lead into this coming tax season, it’s Credit Karma platform, it’s TurboTax Live and its Intuit Assist.
And I’ll briefly touch on each of them. Within the Credit Karma platform, we have more seamlessly built out the tax experience, whether you want to do it yourself or you want somebody to do it for you. And we’ve been — we’ve developed very compelling SKUs within the Credit Karma platform, which having the opportunity to serve 42 million monthly active users that engage five times a month, was not only a great product, but a great set of SKUs. we saw green shoots and we’re excited about that as we look at. The second is TurboTax Live. We expanded the scale of our data, AI and expert network. What that means is, and I’ll just point out in two areas. One is the fact that for many customers that want to hand off all their taxes to us, we can get their taxes done within an hour.
And that’s a very big deal to be able to engage an expert, have your data available and get their taxes done in one setting and then also being able to serve business tax customers, which we’ll be launching at scale. Those were areas of green shoots. And the last is Intuit Assist. Two big areas. One is accuracy checks and making sure that in place, we help the customer, in essence, correct something that we believe is a mistake. That’s a big conversion driver, by the way. And then the second is just explaining refunds, explaining their money outcome, which is all done and driven by Intuit Assist leveraging our knowledge engineering capabilities and our GenAI capabilities. So those are the three things along with the macro where we saw green shoots that give us a lot of confidence as we head into season.
Steve Enders: Great. Perfect. Thanks for taking the question.
Sasan Goodarzi: Very welcome.
Operator: Our next question will come from Brent Thill with Jefferies.
Unidentified Analyst: Hi, thank you. This is [indiscernible] for Brent. First question on Mailchimp. Wondering if you could share some color on how it’s doing in US versus international? And I don’t know if you could talk about also about cross-selling synergies with the rest of the small business platform. And second, any update on how the native bill pay is ramping? Thank you.
Sasan Goodarzi: What was your last question, bill pay?
Unidentified Analyst: Yes. On bill pay.
Sasan Goodarzi: Yeah. Got it. Thanks for the question. So I’ll start with Mailchimp. As we talked about, one of our top priorities includes international. We’ve spent quite a bit of time and investment in translating to local languages, building out a team that can focus on EMEA and third, making sure that we’ve got the right pricing lineup and go-to-market plan. And we’re executing against that. We like what we see. And it’s contributing to the numbers that we reported. And I would say, for us, it’s the balance of focus between US and international. We see an enormous opportunity in US and in international. So we have the right balance focus as we think about the geographies. The second, in terms of cross-sell as we shared at Investor Day, we are a big part of the thesis behind the acquisition was to create one growth platform.
And what we shared at Investor Day was that we are building an AI native CRM within the QuickBooks platform. We’re continuing to make progress in testing and learning and pivoting to get the product market fit. When we get the product market fit. That’s really where the cross-sell takes place. We’ve not assumed or anticipated any contribution from that in our guidance this year. But it’s a very important long-term strategic priority. It’s the reason why we acquired the platform is to ultimately have one growth platform where you can grow your customers and manage our cash flow all in one place. So that’s on the Mailchimp front. On Bill Pay, we’re pleased with the fact that we’re GA and we — and as I think noted earlier, what we’re seeing with our mid-market customers is — mid-market versus non-mid market customers, there’s a 2x increase in those that are taking the subscription, the paid subscription.
So that just means that we’re adding value. We also have work ahead of us in Bill pay, things around batch payments, faster funding, all the things that we know we have to have. It’s on our roadmap, and it will be launched in the future. So along with the fact that we’re GA, we’re clear on what the gaps are and what — and it’s on our roadmap, we’re working feverishly to really be able to digitize B2B for our customers because we believe it’s a big opportunity for our customers to improve their cash flow and a big growth opportunity for us in the long term. So that’s the progress on both fronts.
Unidentified Analyst: Great. Thank you very much.
Sasan Goodarzi: Yeah. You’re very welcome.
Operator: Our next question comes from Brad Reback with Stifel.
Brad Reback: Great. Thanks very much. Sasan, as you think about the mid-market opportunity for the QuickBooks and the online ecosystem, given the value prop, is it easier to take share during difficult economic times because of that value prop? Or are customers just hesitant to move and wait for the economy to get better before they’ll make a back-office switch? Thanks.
