Intellicheck, Inc. (NASDAQ:IDN) Q2 2023 Earnings Call Transcript

So everything that we do, that’s one of the reasons that I’m so — Jeff is on board, he’s crazy analytical and looks at all this in detail. So we will be analyzing it. We know that our messaging wasn’t getting through. Having the head of fraud at one of our biggest banks say, “you guys messaging — I’m happy to talk to you any prospect you have but we got to help you with the messaging.” So we’re always looking at it and we’re working on it.

Jeffrey Ishmael: Scott, when you take a step back — when you take a step back, Scott and you look at what we will have the ability to reallocate in the coming quarters coming year at $2.1 million, it’s a lot of spend and you’re also going to ramp that spend up appropriately. You just don’t drive that within the first few quarters. And as Bryan mentioned, driving a revised brand strategy and the rollout of that is a multi-quarter as we’re rolling out the channel partner program in the more formalized way, we expect to launch that in Q4 with realizing top-line increases, new pipeline generation, all of that going into ’24. But again, $2.1 million, at least for this stage of this company at is a lot of channel back into sales and marketing, we’re rightsized on the G&A side. We are rightsizing on the product side. Jonathan is doing a tremendous job there. So our spend can almost go entirely into that sales and marketing side.

Operator: Ladies and gentlemen, that was our final question for today’s conference. I will now hand back to Bryan Lewis for closing remarks. Please go ahead.

Bryan Lewis: Thank you. Thanks, everybody, for joining us today for the Intellicheck Q2 earnings call. Just as a reminder, we’ll be presenting at the Sidoti Conference this Thursday — this coming Thursday. If you’re interested in participating, we put out a press release earlier this week with the details. And with that, I’ll say thank you and have a great evening.

Operator: Thank you, sir. Ladies and gentlemen, that then concludes today’s conference. Thank you for joining us. You may now disconnect your lines.