Lisa Utzschneider: And then I’ll take the second question Fitz. Google continues to be a strategic partner of ours and we’re innovating across the platform. And when it comes to GVP or Google Video Partners we’ve actually offered viewability and invalid traffic on GVP for years. And we were thrilled to be able to announce this past quarter first-to-market, big differentiator for us offering brand safety and suitability on GVP. In addition to GVP, we also launched this past quarter viewability, IVT, and Total Media Quality in YouTube Shorts. So, again, Google is a great partner. We’re leaning in with them and we’ll continue to innovate on behalf of our joint customers.
Brian Fitzgerald: Thanks Tania, thanks Lisa.
Lisa Utzschneider: Thanks.
Operator: And our next question comes from James Heaney with Jefferies.
James Heaney: Thanks guys for taking my questions. Could you just talk about the road map for the Meta Reels product rollout? How should we be thinking about revenue contribution over the next two quarters and 2024? And then my second question is just around the macro environment that you’re seeing in Q2 and — or you saw in Q2 and so far in Q3. Any particular markets that stand out as being strong or weak and then similarly on ad verticals weakness or strength to call out? Thanks.
Lisa Utzschneider: Yes. Sure James. Happy to answer those questions. So, with Meta Reels as I’ve mentioned before we rolled out viewability and invalid traffic in June for Meta Reels both on Facebook and Instagram. It’s just incredible to see the explosive adoption of Reels. I know Meta had talked about it on their earnings call last week sharing numbers like it exceeded 200 billion plays per day across Facebook and Instagram, so just love that growth and that opportunity. From a revenue contribution perspective, I think it’s too early to tell because we just launched the product. So I would look at the back half of 2023 as ramp and adoption. And then 2024, is when we would see the revenue contribution. And in terms of macro and what we’re hearing in the market, I’m happy to give high level and then Tania feel free to chime in.
I spend a lot of time with marketers and what marketers are sharing about just macro — overall macroeconomic conditions a few things. Ongoing scrutiny on ROI — 2023 is the year of efficiency. Marketers they’re being much more disciplined and deliberate in spend and they’re doubling down and investing in the areas that are yielding returns for their business. And then also, the economic conditions they continue to be fluid and we are overly cautiously optimistic about the back half of the year. Tania, anything else you’d like to add?
Tania Secor: Sure. I think on your first question, James, just to build on what Lisa was saying while Meta Reels, it’s early stages, we did factor the impact of it into our guide. The second thing I wanted to highlight, Meta overall, was a contributor as well as TikTok to our social growth rate overall. In the second quarter our social growth rate accelerated from 25% in the first quarter to 33% in the second quarter. So we really are pleased about the partnership going forward the momentum to-date, the contributions from TikTok, Meta and YouTube in terms of our overall social growth in the second quarter.
James Heaney: Thank you.
Lisa Utzschneider: Thanks, James.
Jonathan Schaffer: We will take next question please.
Operator: Our next question comes from Matt Cost with Morgan Stanley.
Matt Cost: Great. Hi, everyone. Thanks for taking the question. So, it seems like over the past couple of quarters, there’s been every quarter a whole bunch of announcements of new partnerships and new platform integrations for IAS and there’s quite a few impressive ones this quarter. But if I look at where guidance is for top line we’re more or less just a little bit above the midpoint now where we were at the start of the year. And I guess when we think about the incrementality from a revenue perspective of these partnerships, talk to us about the road map to onboard them and set them up and when you expect to see them start to drive revision in the revenue path going forward. Thank you.
