We recently compiled a list of the 10 Best Marketing Stocks to Buy Right Now. In this article, we are going to take a look at where Integral Ad Science Holding Corp. (NASDAQ:IAS) stands against the other marketing stocks.
According to estimates on Statista, advertising spending across the globe should clock a growth rate of 5.4%, reaching $1.4 trillion in 2029. 80% of the total ad spend will come from digital sources in 2029 with programmatic advertising capturing 85% of the total advertising market. TV and Video Advertising will have a third of the share in 2025 and almost 40% of ad spending will take place in the US. Players like Google and Meta are expected to shape the advertising market by offering new landscapes in this sector.
Advertising ETFs have generated returns of 3.04%, 2.65% and 21.66% for 1-month, 3-month and 1-year tenors. While big tech players pose a threat, there is immense potential to tap a constantly growing advertising pie that would benefit traditional players.
READ ALSO 7 Best Stocks to Buy For Long-Term and 8 Cheap Jim Cramer Stocks to Invest In
Our Methodology
For this article we picked 10 marketing stocks trending on latest news. With each stock we have mentioned the number of hedge fund investors. Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
Small business owners with their laptops sitting at a coffee shop, discussing their digital advertising strategy.
Integral Ad Science Holding Corp. (NASDAQ:IAS)
Number of Hedge Fund Investors: 24
Integral Ad Science Holding Corp. (NASDAQ:IAS) is a digital advertising verification company in the United States, Europe, Singapore, Australia, Japan, India, and the Nordics. Its cloud-based platform IAS Signal offers return on ad spend needs along with measurement and verification of digital advertising across devices.
The market for IAS is largely untapped and includes live feed verification across platforms like TikTok and Facebook. The fundamentals of the company also look decent with a sticky revenue and an impressive growth in earnings over the last five years. Scotiabank has already initiated coverage on the stock and the price target of $10 has already been realized. Analysts believe that the valuation is attractive and there is scope for growth backed up by innovative products. IAS has also entered into a partnership with Kwai, Brazil’s leading social media app, to support viewability and Invalid Traffic (IVT) measurement. This deal will give IAS access to over 100 million users across Brazil and Indonesia.
Overall IAS ranks 4th on our list of the best marketing stocks to buy now. While we acknowledge the potential of IAS as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than IAS but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
READ NEXT: 20 Best AI Stocks To Buy Now and Complete List of 59 AI Companies Under $2 Billion in Market Cap.
Disclosure: None. This article is originally published at Insider Monkey.
