We can rapidly enter more and more market segments in a lower price point simply by changing the body work, by reducing the number of cells in the pack, by reducing the power with software, and by changing the way it looks and feels with different suspension and plastic, all at a fraction of the cost of building HyperDrive itself. So none of this is possible in the combustion motorcycle industry today, where typically they have to build new frames, new transmissions, and new engines that have to be rebuilt and retooled to make different size motorbikes. So that makes, for Damon, a much more capital efficient way of testing and developing a whole new range of motorcycles and allowing us to rapidly take over more market share in many motorcycle segments.
HyperDrive is going to serve the $19,000 to $40,000 price points, with the average price so far being around $28,000, which is on par with the top of the line Ducati. And now that we’re readying this design for production, we’re working on the early design for HyperLite over on the right to serve the world segments. This is the system that Indika and Auteco were final assemble in their domestic regions to serve the world markets under the Damon name. Again, wrapping HyperLite in different size and styles of bikes so that we can penetrate those markets very quickly as well. Now, as I mentioned earlier, Damon really stands apart in the motorcycle industry by having focused on making motorcycling safer. So, CoPilot is really special. CoPilot is a novel array of collision warning sensors and proprietary software.
We have a radar and a camera in the front of the bike, and we have a radar and a camera on the back that are seamlessly integrated into the motorbike. Now, motorcycles don’t move anything like a car, which is the main reason why we’ve never seen collision warning systems on motorbikes before. Unlike cars, motorcycles lean to a very steep degree as they pass through turns, and they float between the white lines of a lane because they’re so narrow, and they can also pitch forward during hard braking. So these collision warning sensors on a motorbike are often pointed at the ground or pointed at the sky. So our CoPilot software is designed to adjust to what these sensors are seeing in real-time, which allows them to keep a level of field around the bike, regardless of what the bike is doing.
So if you can imagine, this gray SUV in the picture here is braking hard while you’re looking over your shoulder at the white car climbing a lane change, what you’re going to get is a forward collision warning delivered to the rider with a haptic vibration in the handlebar and a red LED light at the top of the 7-inch display that you see below, giving you that one extra second you need to react. This warning alerts the rider to react, and with more time to react, the rider has more time to brake or swerve to avoid danger. Now, we’ve collected over 40,000 miles of this data, and as I said before, we’ve had dozens of people from the LAPD and over 100 local riders test this system, and it just works. It’s really effective. So in addition to the vibrating helmet bars, a red LED light illuminates and augments the haptic forward collision warning.
Now, CoPilot also delivers blind spot warnings on the right and left of the 7-inch proprietary display, and it can show you everything behind you while you ride as well using the rear facing camera. CoPilot also has built-in GPS, LTE, Bluetooth and Wi-Fi so we can ingest and store up to 500 gigabytes of data on board and transmit it to the Damon Cloud to build a safer and deliver safer and smarter algorithms back to all Damon bikes over the air. This means the more you ride a Damon motorcycle, the safer and smarter all Damon riders become. In the future, we’ll also have pay per month features that we’re really excited to launch. So it’s really game changing and nothing like this has been developed for motorcycles before as far as we know.
The other thing that you motorcyclists out there will appreciate is that we all know that motorcycling gets pretty uncomfortable after a while. So Damon bikes adjust in real-time to the traffic conditions at the push of a button. So while you’re riding the bike, you could be at highway speed, bent over, going fast, leaning and having lots of fun. And then as you get into heavy dense traffic, you can push a button and your handlebars will electronically lift up and your feet – foot pegs will drop, putting you in a more upright junior riding position. So for riders, this is like having two bikes in one, and it really just changes the game. It’s tremendously exciting when you experience an adjustable motorcycle for the first time, especially for those riders out there who are constantly uncomfortable on a bike.
