Amber Spencer, to his right, was our fifth hire who joined Damon, also a motorcycle racer. She built all of our marketing systems that drove the order book to what it is today. And to her right is Michael Galbraith, he’s our CFO. He has decades of experience growing BlackBerry from 200 to 20,000 people as SVP Operations and Finance over a course of about 13 years. And the rest of the team, there’s 50 some odd more of us has collectively 300 years’ experience, designing, developing and manufacturing a whole line of vehicles, from electric and gas, dirt bikes to electric and gas race cars, fuel cell cars for Honda, to high performance cars like McLarens, to electric cars like Tesla, electric buses, and even vertical takeoff aircraft for Uber Elevate.
So really a diverse set of combustion, hydrogen fuel cell and electric vehicle design development and manufacturing experience, even setting up automotive factories and manufacturing plants around the world. So all of that know-how really lends itself to some pretty successful innovations that we’ll talk about shortly. Now, on the Board, we have myself, of course, and then Alex Spiro to my right, who’s been on the Board now for about two years. Mr. Spiro is Elon Musk’s personal lawyer. And we have Greg Capelli and Jack Clariond, who have decades of family office and public equity and private equity experience, as well as decades of experience running public companies. Howie Wu joined the company during our Series A. He has decades of consumer electronic experience with companies at Aquantia, Sony Ericsson, and startups of his own.
Now, below that, some of our more notable financial investors include Franklin Templeton, who was an early investor in Tesla, the Ford Motor cars family office Fontinalis, and two prolific Canadian VCs, Round13 and House of Lithium. Some of our strategic investors include Indika, which is the power utility for Indonesia. They signed on to become the national distributor for Damon Motorcycles in Indonesia, which is the third largest motorcycle market in the world. Now, Auteco is the largest manufacturer of motorcycles in Latin America, and they too have signed on to become a distributor for Damon in five countries of Latin America. SINBON is one of our component manufacturers in Taiwan. And the Deeley Group is the family office that owned Harley-Davidson Canada for 100 years.
So some pretty significant strategic experience and support to help the company become successful. Now, you can probably appreciate, as many of you are probably thinking, that motorcycling is a huge market, and it certainly is. There’s about 180 million motorcycles sold annually. That’s nearly twice the volume of cars. But as you would expect, many of those motorcycles are pretty low cost commodity vehicles. And that’s not a market that Damon wants to play in. We’re going to stay in a highway capable motorcycle market, which is in the $3,000 price point and up. And so for us, that’s about a $43 billion market, which we believe is absolutely primed for disruption, totally underserved in terms of really showing off an electric vehicle leader that we expect to become.
So we’re going to serve that market with two platforms based upon this design. These are the core pillars that this system we call HyperDrive. HyperDrive is novel in quite a few ways. It’s a 500 volts liquid cooled structural battery. So the battery itself acts as the frame of the bike, and it’s engineered in the shape of a motorcycle. Everything you see between the tires, this reverse C-shape is filled with over 1,000 lithium-ion batteries that we get from a world class supplier. And they’re liquid cooled and wrapped in this aluminum shell. So you don’t see a motorcycle frame because the battery is the frame. All of this results in higher power, less weight and lower cost. The proprietary 150 kilowatt motor in the middle spins up to 18,000 RPM, generating over 200 horse power.
And it’s bolted right into the middle as you can see. We’ve wrapped the shape of the pack around the motor for optimal weight balancing and performance. The result of this is astounding. HyperSport delivers 3.5x the power to weight ratio of a Tesla Model 3 performance. And it handles like a MotoGP superbike. Now, the charger sits right on top, and the high power inverter sits in the front for easy service and repair. Key features of this is that we’ve written all of our own code. So all of the onboard software, the firmware, even the Cloud Damon work together as one seamless intelligent system. That means we can update all of our bikes over the air and fix any software issues before they become a problem. So, as a single platform HyperDrive is completely modular, so the HyperDrive on the left here.
