And for us, those are all real positives. And what we don’t know is when it’s going to take effect and the amount that will take effect when it does on a potential headwind size for us, we have the election cycle that’s coming, which granted it drives more volume and rising tide lifts all boats. But as you know, we support brands and so it could have a bit of a cooling effect to brands in the second half of the year. And the other part that Zvika mentioned is the Olympics. And again, that’s great for the kind of brand awareness in general. But a lot of times what the brands will do is look for more sponsorship and then the actual advertising. So there’s some uncertainty and we’ve baked that into our forecast. We feel pretty confident around that.
And I think we’re pleased that we were able to raise the guidance overall and actually tighten the range from what we had disclosed before. So I think it’s kind of a combination of those things. But in general with the industry, we’re seeing a stabilization and again, kind of same trends in the verticals that continue to do well and some that I’ll call checkout is one that has gotten a bit, but the improved from last year. So that’s kind of how I would summarize our policy and things.
Operator: Your next question comes from Laura Martin with Needham.
Laura Martin: Hi. So the first thing I think you mentioned that impressions for strategic grew at about 21% and impressions for video grew about 35%. So I’m curious as to why you think non-CTV is growing 50% faster than CTV. What’s the trends you’re seeing in the marketplace there with your brand clients?
Anthony Callini: Yes. I mean, I think for the different categories and we had this same effect last quarter where the mobile in particular was — had a higher growth rate than CTV in the fourth quarter. And it’s really in these two quarters in particular, comes down to some comparables and really the comparables in the prior year. I think we’re pleased that overall streaming transactions are up significantly year-over-year and that’s the trend. So the mix between mobile and CTV, while it’s interesting, it’s hard to look at one quarter individually and draw a lot of conclusions from that. But again, the broader trend is that streaming impressions overall are up and CTV has grown over 20%. So I think those are all real positives for us.
Zvika Netter: And I would add is that, if remember since COVID started, what’s interesting four years ago is when we see — we saw a lot of volatility, CTV never at least from our, not sure of numbers in terms of compression went down year-over-year or quarter like it was always kept going up. Well, definitely what we call video, mobile desktop, digital video, absolutely. So quarters where it had a minus when it was shrinking. So from that perspective, and CTV always went up. So in terms of improved economy, you may see spikes in year-over-year growth. But in absolute numbers, it’s not those materials. So that’s on that. But you wanted to ask a question?
Laura Martin: Yes, I just wanted to ask, so one of the things that on your Analyst day you focused on was that you wanted to bundle. You want to have more successfully bundle like the core product with like your TV squared product. Now we’re adding the Harmony product. Is the Harmony product part of the bundle? Does it make — does it continue with this sort of bundled strategy of putting your products together? And how does the pricing relate compare to your core product pricing, which used to be $0.32 round numbers. Is at similar price points? Could you talk about that bundling and the price point?
Anthony Callini: Sure, absolutely. Thanks for referring and I think that was back in September and November of last year, two years ago. Back then we already started talking about, we presented the notion of optimization. We could not at that point, uncover our entire roadmap and strategy around Harmony. So we refer to it that time is optimization, which basically to your point, absolutely, that’s if you bundle, let’s say, three products, which is the creative technology, the delivery technology, which is our ad server and then with measurement, what do you refer to see TV squarely fit acquisition from two years ago? It’s our measurement products. So we had the three components that already work together beautifully the ad server feeds, the measurement on 1.3 billion, actually several billion data points, 1.3 billion TV impressions a day.
So that already works together. What really ties into kind of wrapping everything together is the optimization, which now we gave it a name, it’s Harmony and it’s an entire industry initiative. That’s absolutely basically what it’s looking to do is to optimize any component of the entire CTV industry. And that’s the creative, the delivery, but also the media component, things like reach ,frequency, audiences, outcomes. And so that is a major kind of bundle and wrapper around all these things because what it wraps, it’s not just the technologies we provide, which is the creative delivery measurement, but also the media side by integrating with DSPs, SSPs and publishers. It is looking to optimize all components of CTV, the CTV advertising industry.
So from that perspective, it’s something that connect everything better together in the entire industry, and that’s where the name Harmony came from. And that’s the reason we had the A&A, the 4As and AIB, with us because it’s really bringing kind of connecting creating a better connecting tissue for the entire industry. And as to the pricing, it’s connected to that because today I mentioned things that I never mentioned before, things like media and DSPs and SSPs in terms of effecting and touching and getting ourselves involved on that side of the industry. And the way we’re doing it and making sure that we’re in staying unbiased and kind of staying away from the kind part of this is the pricing model. For the fixed pricing model that says no matter what technology and what efficiency we’re bringing to the industry and what outcome, we’re staying with fixed CPM, like you mentioned, like ad serving which guarantee that we’re not, there’s no take rate.
We’re not part of the food chain. We’re enabling the food chain; we’re enabling better results. And we’re not — we did not to share publicly specific pricing, but the pricing model is the same as an answer in terms of it’s a fixed number multiplied by volume and that will generate the Harmony related revenue. We just didn’t share publicly the exact rate card as we are now starting to close our initial deals in the market.
Laura Martin: Okay. And is this going to be meaningful in ‘24, or do you think that becomes meaningful in ‘25? What’s the timing of when Harmony becomes a meaningful contributor to revenues do you think?
Zvika Netter: Tony, do you want to take that?
