HubSpot, Inc. (NYSE:HUBS) Q1 2024 Earnings Call Transcript May 8, 2024
HubSpot, Inc. isn’t one of the 30 most popular stocks among hedge funds at the end of the third quarter (see the details here).
Operator: Good afternoon, and welcome to the HubSpot First Quarter 2024 Earnings Conference Call. My name is Harry, and I’ll be your operator today. [Operator Instructions] And, I’ll now hand over to, Ryan Burkart, Senior Director of Investor Relations, to begin. Please go ahead.
Ryan Burkart: Thanks, operator. Good afternoon, and welcome to HubSpot’s first quarter 2024 earnings conference call. Today, we’ll be discussing the results announced in the press release that was issued after the market closed. With me on the call this afternoon is Yamini Rangan, our Chief Executive Officer; Dharmesh Shah, our Co-Founder and CTO; and Kate Bueker, our Chief Financial Officer. Before we start, I’d like to draw your attention to the Safe Harbor statement included in today’s press release. During this call, we’ll make statements related to our business that may be considered forward-looking within the meaning of Section 27A of the Securities Exchange Act of 1933 as amended and Section 21E of the Securities Exchange Act of 1934 as amended.
All statements other than statements of the historical fact are forward-looking statements, including those regarding management’s expectations of future financial and operational performance and operational expenditures, the ability to realize the anticipated benefits of the Clearbit acquisition, expected growth, FX movement and business outlook, including our financial guidance for the second fiscal quarter and full-year 2024. Forward-looking statements reflect our views only as of today and except as required by law, we undertake no obligation to update or revise these forward-looking statements. Please refer to the cautionary language in today’s press release and our Form 10-Q, which we expect to file with the SEC on Friday, May 10, for a discussion of the risks and uncertainties that could cause actual results to differ materially from expectations.
During the course of today’s call, we’ll refer to certain non-GAAP financial measures as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed and a reconciliation of the differences between such measures can be found within our first quarter and fiscal year 2024 earnings press release in the Investor Relations section of our website. Now, it’s my pleasure to turn the call over to HubSpot’s Chief Executive Officer, Yamini Rangan. Yamini?
Yamini Rangan: Thank you, Ryan, and welcome to everyone joining us on the call. I’ll begin by sharing our Q1 2024 results, update you on what we are seeing from a demand perspective, and wrap up by highlighting our recent product launches from the Spring Spotlight and our ongoing efforts to accelerate innovation for our customers. We kicked off the year with solid revenue growth of 23% year-over-year in constant currency. We delivered another good quarter of operating margin growth with 120 basis points of margin expansion year-over-year, driving our operating margin to 15%. Total customers grew by 22% year-over-year to over 215,000 customers globally, driven by over 11,700 net customer additions in the quarter. I am thrilled to see more customers consolidating on HubSpot as their preferred customer platform for growth.
Our Q1 results highlight consistency in why we win. Customers across all segments are consolidating on HubSpot because it is easy to use, easy to scale, and delivers fast time to value. In the lower end of our segment, we saw continued strength in net customer addition driven by free users upgrading to starter and pricing optimization plays, including our seats model change driving starter and pro-customer growth. In upmarket, the big themes of the quarter were continued strength in Sales Hub and Multi-Hub as customers consolidate on HubSpot as their platform of choice. Sales Hub is emerging as a clear winner driven by the innovative features we launched at inbound. Our customers are adopting the new prospecting workspace and advanced sequences as a way to drive better alignment between marketing and sales.
In addition, we have opened up our smart CRM to support UI customizations, deliver broader governance and permission capability, and deeper integrations like the sync with LinkedIn Sales Navigator, which is driving upmarket momentum. Our land and expense strategy is working, and we have three main front doors for customers. Marketing Hub, our original hub where we continue to innovate, Sales Hub where we see huge momentum, and Multi-Hub as customers consolidate on HubSpot. Over 35% of Pro+ customers are now on three or more hubs, and we have more room for growth as we drive innovation. We’re thrilled to see the continued momentum in Sales Hub and Multi-Hub, and it’s a clear validation that our strategy of going from app to suite to customer platform is working.
Switching gears to macro. After a strong finish in Q4, we saw a return to weaker demand conditions in the first quarter, similar to what we experienced in 2023. The buyer urgency that we saw in December did not carry over into Q1. Instead, we saw a return to higher scrutiny of budgets, more decision makers getting involved, and a need for more demos and proof-of-concepts before signing-off on purchase decisions. At the top of the funnel, we saw lead flow shift away from higher quality inbound and partner source leads to lower quality rep source leads. This shift, plus the lower buyer urgency slowed down deal progression and in some cases pushed deals out of Q1 and into Q2. While deal close and upgrade rates remain under pressure, we continue to see strong customer dollar retention in the high-80s which underscores the value that our unified customer platform delivers for our customers.
Now, for an update on seats. In early March, we introduced a pricing change based on seats to lower the price point to get started with HubSpot and remove the pricing friction for customers to upgrade from starter to professional edition. While we continue to be very excited about the model change for our customers on HubSpot, the timing and speed of the change caused a negative impact on our business in March that will likely persist for a couple of months. As a reminder, we expected this change to lead to lower initial ASP, higher volume of customers, and higher rates of upgrades over time. In March, we saw faster adoption of the seats model by customers, which led to a more immediate impact of lower ASPs but a slower pickup in the volume of new customers.
We’re seeing more positive trends in April, but it’s going to take a few months for the higher volume of additions to offset the initial lower price. Having said that, I want to be clear that we have high-conviction that seat pricing change is the right decision for our customers as it will allow them to get started and scale more easily with HubSpot. And, it is the right decision for HubSpot as it will allow us to bring many more customers onto our platform, grow our net revenue retention rates as customers add more seats over time, and align pricing with the value we are creating from our AI-powered smart CRM. Okay. Let’s talk about product innovation, which has been a consistent team over the past few years and gives me high-confidence in our ability to drive durable growth.
The pace of innovation has accelerated in our industry with AI, and we are setting that pace for scaling companies. Innovation is happening in days weeks, not months or years. Marketing sales and service teams are going through a major technology shift, but keeping up with that innovation can be a full-time job in and of itself. So, to make it easy for customers to stay ahead, we’ve decided to have not one, but two big launches each year, Inbound and Spring Spotlight. You all have seen Inbound and our customers love the innovation that comes out each year. In April, we launched our first Spring Spotlight that featured over 100 new product releases with over 70 AI features. And, we saw over 200 million earned media impressions and nearly doubled the engagement rate on social channels compared to Inbound 2023.
Super exciting. I want to highlight three big areas of innovation from our Spring Spotlight for you, Content Hub, Service Hub and HubSpot AI. HubSpot gave marketeers a better way to grow with inbound marketing, and we are now doing it again by reinventing content marketing. We’re taking CMS Hub, which used to be about website and digital presence, and transforming it into Content Hub powered by AI to create and manage content across the entire customer journey. As part of Content Hub, we launched AI Content Creation to make it easy to create multilingual content, Content Remix to make it easy to create full pipeline of content-based on a single asset and Brand Voice, to make it easy to generate content that has consistent brand voice. Our goal is simple.
We want AI to power every content use case and light the way into the future of content marketing. Let’s talk about Service Hub. I’m really excited about the innovation here. We believe that delighting current customers is even more important than acquiring new customers. So, we’re re-launching Service Hub to bring customer support and customer success teams together. To help scale customer support, Service Hub now includes advanced SLAs, more robust routing, and support management tools. To help customer success teams drive retention, we launched a new customer success workspace that can help CSM handle their tasks, track their pipeline, and see customer health scores with clear next steps. Service Hub now includes more than a dozen AI-powered tools, like GPT powered chatbot, real-time recommendations, and call summaries to speed up resolution.
We’re embedding AI to make Service Hub even more valuable and delivering a unified customer platform. As one of our customers, Kaplan, said, by bringing marketing sales and service teams together on HubSpot, we’re removing the guesswork for our leaders and giving them the confidence that customers are getting what they need. As we set the pace of innovation with AI embedded across all hubs and our customer platform, we are keenly focused on driving adoption and usage. Adoption has continued to increase with over 50% of enterprise portals using AI features along with over 25% of pro-portals. Customers are leveraging AI for personalized content generation, call summarization, and are automating their go-to-market motions to drive productivity and growth.
There is a lot more room to drive repeat usage, and we are laser focused on helping our customers grow with HubSpot AI. Overall, we’re still in the early innings of transforming from a suite to a customer platform. We’re becoming the de-facto standard for scaling companies, and we are setting the pace of innovation with AI. This gives me confidence in our ability to drive long-term durable growth. With that, I’ll hand it over to our CFO, Kate Bueker, to take you through our financial and operating results.
Kate Bueker: Thanks, Yamini. Let’s turn to our first quarter 2024 financial results. Q1 revenue grew 23% year-over-year in both constant currency and on an as reported basis. Q1 subscription revenue grew 23% year-over-year, while services and other revenue increased 15% on an as reported basis. Q1 domestic revenue grew 21% year-over-year. International revenue growth was 24% in constant currency and 25% as reported, now representing 47% of total revenue. We added over 11,700 net new customers in the quarter, including the one-time addition of nearly 800 customers from the acquisition of Clearbit. This brings our total customer count to over 215,000, growing 22% year-over-year, fueled by our continued strong starter customer additions.
Average subscription revenue per customer was $11,400 flat in constant currency and up 1% year-over-year on an as reported basis. We continue to see a positive impact on ASPs from Multi-Hub adoption of our professional and enterprise customers, offsetting the impact of large new cohorts of low ASP starter customers in recent periods. In addition, Clearbit added approximately a one point benefit to ASP in Q1. As I shared in February, we expect to maintain net customer additions around 10,000 per quarter throughout 2024, with ASRPC down low-single-digits in constant currency. Gross retention held in the high-80s in Q1, and net revenue retention was 101% or 102% if you remove the impact of Clearbit in the quarter. While we have seen a stabilization in downgrade rates over the last couple of quarters, customer upgrade rates were more challenged in Q1.
We expect similar trends to continue in the near-term with net revenue retention holding around current levels throughout 2024. Calculated billings were $641 million in Q1, growing 22% year-over-year in constant currency and 20% as reported. The remainder of my comments will refer to non-GAAP measures. Q1 operating margin was 15%, up one point compared to the year ago period. We continued to see solid progress towards our intermediate operating margin targets across the business. Net income was $89 million in Q1 or $1.68 per fully diluted share. Free cash flow was $104 million in Q1 or 17% of revenue. Finally, our cash and marketable securities totaled $1.8 billion at the end of March. In connection with the quarter close, we discovered an error in our calculation of cost of goods sold related to how we calculate a credit in our hosting agreement with AWS.
As a result, we overstated our subscription cost of goods sold by a total of $14 million since Q4 of 2021. Calculating this credit correctly resulted in a $2 million pickup to operating income in each of Q1 2024 and Q1 2023. As you update your models, you should assume a positive $6 million contribution to operating income for the remainder of the year, which is included in our guidance. This had no impact on revenue, ARR, operating cash flow and free cash flow in the current or prior periods. We have concluded it was not material to prior periods, and we will be correcting the relevant financial statements for comparative purposes in our upcoming 10-Q, which we expect to file on Friday, May 10th. Before we dive into guidance, I wanted to touch quickly on the macro environment.
As Yamini shared, we continue to operate in a challenging external environment and the buyer urgency we saw in December did not carry over into Q1. Customer decision making is measured and budgets remain tight. Our guidance assumes that these weak conditions persist through 2024. Now, let’s review our guidance for the second quarter and full-year of 2024. For the second quarter, total as reported revenue is expected to be in the range of $617 million to $619 million up 17% year-over-year at the midpoint. We expect foreign exchange to be a one point headwind to as reported revenue growth in the quarter. Non-GAAP operating profit is expected to be between $92 million and $93 million. Non-GAAP diluted net income per share is expected to be between $1.62 and $1.64.
This assumes 53.3 million fully diluted shares outstanding. And, for the full-year of 2024, total as reported revenue is expected to be in the range of $2.55 billion to $2.56 billion up 18% year-over-year at the midpoint and consistent with our prior guidance. We now expect foreign exchange to be roughly a one point headwind to as reported revenue growth for the full-year. Non-GAAP operating profit is now expected to be between $426 million and $430 million. Non-GAAP diluted net income per share is now expected to be between $7.30 and $7.38. This assumes 53.5 million fully diluted shares outstanding. As you adjust your model, please keep in mind the following. We still expect CapEx as a percentage of revenue to be roughly 4% and free cash flow to be about $365 million for the full-year of 2024, with seasonally stronger free cash flow in Q4.
And with that, I will hand things back over to, Yamini for her closing remarks.
Yamini Rangan: Thank you so much, Kate. I want to close by sharing what keeps us grounded and excited about the future. We ground ourselves on not what is changing today, but what will not change for our customers. Our customers will need easy-to-use solutions that can help them grow. Our customers will need us to drive innovation so that they can compete with bigger companies in the age of AI. This is exactly what we are focused on. Our customer platform is gaining momentum with more front doors like Sales Hub and Multi-Hub, and we remain focused on a massive opportunity to help millions of organizations grow. Okay. I want to thank our customers, partners, and investors for the continued support. And, a huge thank you to all HubSpotters around the world for staying focused on solving for our customers every single day. With that, operator, let’s please open up the call for questions.
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Q&A Session
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Operator: Thank you. [Operator Instructions] And, our first question is from the line of Samad Samano of Jefferies. Please go ahead. Your line is open.
Samad Samano: Great. Thank you. Thanks for taking my questions. Hi, Yamini. It’s great to see the healthy growth for HubSpot. A lot of other SMB software vendors have struggled, and Hub has been able to maintain that durable 20% plus growth. So, it’s good to see that. Can you help us understand how much of that is more traction with larger customers offsetting SMB weakness? And, if that’s the case, as we think through the rest of 2024, can market share gains in that 500 to 5000 employee segment of the market keep powering this durable growth?
Yamini Rangan: Hey, Samad. Thank you so much for the question. Look, I think we are still operating in a very cautious buying environment, and we continue to see that caution across all of the segments within our customer base. Having said that, within the environment, customers are consolidating on fewer platforms, and we are that platform of choice for customers within this environment. That’s why we have continuously leaned in on lower total cost of ownership, higher value, faster time to value. And, that’s been our playbook, throughout kind of this soft period from a macro perspective. Now, you asked kind of, what we see in the 500 to [k] (ph) segment versus the, lower environment. We’re seeing kind of cautious strength in both, right.
In the lower environment, we are removing friction. We are lowering the price, and we are increasing the value. And, if you look at the entire customer platform that we deliver for a starter suite customer, it is an exceptionally compelling value proposition, which is why we continue to see the net ads gain strength there. And more importantly, what we really look for is when people buy HubSpot, they stay with HubSpot, which we see in that high-80s customer dollar retention. In terms of upper-end of the segment, it is time to value. The number of conversations that I have with upmarket customers where they care about getting up and running and getting their teams using a customer platform in a few weeks, instead of waiting for eight months, 10 months, which is what happens with other legacy platforms.
That is the reason we win, and we are doubling down in product innovation, but also doubling down in delivering the fast time-to-value. So, it continues to be a hot environment, but we think it’s, in terms of durable growth, we are doing all the right things in terms of going from an app to suite to a platform. We’re focused across all of the segments, and we are continuously focused on innovation, with AI and embedding it into the platform. Thank you, Samad, for the question.
Operator: Our next question today is from the line of Mark Murphy of JPMorgan. Please go ahead. Your line is open.
Mark Murphy: Thank you. So, I’m curious if you have any sense of the underlying driver of the buyer urgency having picked up in December and then weakening during Q1. It seems like a bit of a, quick oscillation there. And, just in terms of the buyer behavior year-to-date, how does it feel if you compare it to one year ago when, we were a little closer to the trend line changes for interest rates and inflation?
Yamini Rangan: Yes, Mark. This is Yamini. Thank you for the question. Let me share kind of what we saw and maybe provide some contrast across the different periods that you mentioned. We saw choppiness in the environment in Q1. And very specifically, we saw tight budgets, more decision makers, more meetings, more demos, and even for the first time, more proof-of-concepts before customers got ready to make purchase decisions. And as I mentioned before, this was different than what we saw in December even accounting for the seasonality differences between Q4 and Q1. December felt more like an anomaly, and it felt like in Q1, we are back to a very cautious buying environment. Now, it certainly could be, what you mentioned, which is just caution in terms of interest rates and the environment.
So, it felt more like what we saw throughout 2023, and December felt like an anomaly. So, look we know that month-to-month, quarter-to-quarter, the environment might look different. That’s why we consistently leaned on the same playbook, which is in our case the playbook is communicating business value, communicating the value of consolidating and lowering the TCO, and driving a product road map, which is built in with innovation so we continue to deliver the needs for the customers across these segments. Thank you, Mark, for your question.
Operator: Our next question today is from the line of Alex Zukin of Wolfe Research. Please go ahead. Your line is open.
Alex Zukin: Hey, guys, thanks for taking the question. I guess I wanted to, maybe dig in a little bit on parsing macro versus micro. If you think about buying urgency, sales cycles, demos, POCs, and you separate that by, SMB versus maybe upper market. Did you feel like the pricing change maybe elongated sales cycles at all? And, then just a clarifying question for Kate, any idea of Clearbit contributions to revenue and billings in the quarter?
Yamini Rangan: Yes. I’ll take that first question, Alex, in terms of parsing macro and pricing. So, we talked about the seats change. We launched the seats change in March. And, what we specifically saw was a faster adoption by customers of the seats pricing model. And, compared to what we saw in ANZ and compared to what we saw in our pilot, we saw faster adoption, and that actually led to a faster decline in ASP. And, we’re beginning to see the velocity kind of, like pick up to be able to offset that ASP decrease. And, that is, slightly different than the macro changes that we saw from the macro changes. You said it exactly right where the buying environment is cautious. The environment requires more meetings, more calls, and more conversations before we get to the decision. And so, I think it’s very, very hard to kind of parsed these out, but they both had slightly different impacts within the quarter. Kate, for the second part of the question.
Kate Bueker: Yes, sure. Alex, Clearbit drove about a point and a half to revenue growth and billings growth in the first quarter, and we still expect that Clearbit will provide about a point of growth for the full-year.
Operator: Our next question today is from the line of Carolyn Valenti of Goldman Sachs. Please go ahead. Your line is open.
Unidentified Ananlyst: Hey, good afternoon. It’s Gabriela. I wanted to ask you, Kate, on how to think about portfolio guidance and the impact of macro. So, if the full-year guidance revenue is the same, it sounds like the macro environment got a little bit worse through the quarter. So, is there a company specific dynamic to the positive that’s upside that? Or had you always assumed a little bit of room for macro degradation as we think about the full-year? Thank you.
Kate Bueker: Yes, Gabriela, thanks for the question. We are holding our full-year guidance and there are a few things that are leading us to do that. The first one that you heard from both Yamini and I in the script, as well as in some of Yamini’s early comments on this call. Customers are still cautious about their set, right. Deal cycles are longer, budgets are tighter and our foundational assumption and guidance is that this behavior will continue throughout 2024. There’s also about $10 million of incremental FX headwind, from the strengthening of the U.S. dollar from this period over when we set guidance last time. And, then the combination of the seat pricing model timing and the Q1 macro pressure is causing another $10 million or so of headwinds in the quarter-over-quarter expectations.
That said, there’s some great things that we’re seeing. Growth retention remains strong in the quarter. There’s some marginal improvements and downgrade activity that we’re seeing particularly for seats and contacts. Our guidance philosophy hasn’t changed. We want to have a high-degree of confidence in the guidance that we share and we think we achieve that in what we put forward today.
Operator: Our next question today is from the line of Keith Bachman of BMO. Please go ahead. Your line is open.
Keith Bachman: Yes. Thank you very much. I apologize for the background noise at the outset. I wanted to come back to that for a second, and the last question and really focus on, seats and pricing. And so, you mentioned that, case that the transition was maybe a $10 million headwind, quarter-over-quarter. But how does that reflect as you think for the full-year? Does the seat space pricing actually turn into a tailwind because there’s greater adoption as you get through the year? But maybe just talk about what happened during the quarter, but how you see that transitioning as we get to exit run rate for the year? Thank you very much.
Yamini Rangan: Hey, Keith. This is Yamini. Let me maybe start with, explaining what the changes and what we expect, and then Kate can take the second part of how this impacts our guidance for 2024. So, just to step back, why did we make this change? We lowered the price of starter to make it easy for customers to get started with HubSpot. We removed seat minimums to make it easy for customers to upgrade to pro and enterprise. But the real benefit of the model, this is why we like it so much, is it leads to pure downgrade and more upgrades over a period of time. So in a nutshell, this pricing change allows us to acquire more customers who can start with exactly what they want and can buy more when they need it. And, that is good for customers because it leads to healthier customer cohorts.
It’s really good for HubSpot. Now, as we mentioned in the prepared remarks, what surprised us is that we saw a higher percent of customers adopt seats in month one, compared to what we saw in the Pilot. So, we expected the ASP to go down, volume to go up and offset each other immediately. But, because more customers are adopting the model, we’re seeing a sharper decline in ASPs, and it’s going to take a couple of months for the volume of customer additions to catch up and offset that ASP decline. So, there is a short-term trade-off, but we are very convinced that this is the right thing for customers. This is right thing for HubSpot, and therefore, it’s the right thing for all of you as investors. Having said that, Kate, I’ll let you talk about the guidance point.
Kate Bueker: Yes. Let me add a couple of specifics to the overall story that Yamini shared. We expected to see customer ASPs fall as part of the seats model change. Because of the pace, it happened quickly in March and we saw ASPs fall by 20% to 25%. This is very consistent with what we saw in the pilot that we ran in ANZ. In the Pilot, we also saw an increase in deal velocity that roughly offset the lower ASPs. And, so the end result there was that new customer ARR was basically neutral. And, because of the sort of sharp piece of adoption, we did not see the velocity in March step up enough to offset the lower ASP. Now, April was better, but not enough to make up the new customer ARR to be neutral. And, April short cycle deals, which are kind of a leading indicator to what we would see, actually look very similar to the Pilot which is highly encouraging.
The other piece of good news is that the upgrade rate for customers that are on the new seats model is healthier and very similar to what we saw in the Pilot and ANZ. It’s about a six to eight point improvement in net revenue retention depending on the addition. So, the motion is accretive. It’s just going to take a little bit longer than we initially thought for that to play out. And, as a result, what we now expect is that the seat model change is going to be neutral to overall ARR for 2024.
Operator: Thank you. Our next question is from the line of Rishi Jaluria of RBC. Please go ahead. Your line is open.
Rishi Jaluria: Wonderful. Thanks so much for taking my question and apologize for any background noise. I wanted to dive a little bit deeper into Clearbit. Can you give us a sense for how traction with the product and the integration is going and maybe how all the data that you’re getting from Clearbit can play into your broader AI strategy? Thanks.
Yamini Rangan: Hey, Rishi. Thanks a lot for the question. It’s the early days with Clearbit, and but it’s going really well. It’s been a quarter and a half since the team got integrated into HubSpot. Now, if we take a step back, the vision that we have is really to bring that type of enriched data and powerful AI tools so that can drive insights into our entire customer platform. We think that this is a way for us to accelerate our overall customer platform vision, and we are seeing that play out. So, Phase 1 of integration was really to bring the Clearbit product into the hands of our installed-base customers. And, that is going well. It’s, again, early days. But, really the thing that we are excited about is natively bringing the company enrichment data, the intent data, and the contact enrichment data natively into HubSpot so it can power all use cases.
And, this is the way we see is the world operating. When you start thinking about a campaign, you already have the information about the companies that look like your customers, and then you can apply AI tools on top of that so that your campaigns can be supercharged. So, the combination of enriched data, AI, and a unified customer platform is really powerful, and we feel very good about where we are going in terms of that vision.
Operator: Our next question today is from the line of Elizabeth Porter of Morgan Stanley. Please go ahead. Your line is open.
Elizabeth Porter: Great. Thank you so much. I wanted to ask again a question on the pricing change. It was great to see the faster pickup of seats by existing customers, but I wanted to double click on, the volume from the new customer side. What were some of the gating factors you think in attracting some of the new logos to the seat model? Is it just about education, and the availability of the new model or just any less willingness to pick up maybe new solutions? And, then any go-to-market changes to kind of address that that new customer side?
Kate Bueker: Why don’t I just start, Elizabeth, with a bit of a clarification? We moved to the seats model pricing for new customers only at the beginning of March. The existing customers will begin being migrated over to the seats model in the back half of 2024. That’s going to take some time. As we talked about last quarter, we’re going to migrate customers at the same ARR at which they are currently on our platform. And, then we will cap any increase on their subscription at 5% when they renew the following time.
Yamini Rangan: And, look, I think, like in terms of your, is there a resistance or is there something else that we need to be doing? Customers like the model, and they’re adopting the model. But, if you step back and think about it, it is a big change in terms of the actual go-to-market motion. Our reps need to drive even faster velocity. They need to be able to say which ones are starter customers with one or two seats versus the pro customers with more seats, and it takes us a minute to kind of like, get that motion settled. Having said that, we have driven a ton of enablement, of our entire go-to-market motion. We have provided clarity in terms of how this needs to get approached by partners as well as our reps. So, I think it’s going to take a minute for the model to settle in, but we’re seeing the most important thing, which is customer adoption.
Operator: Thank you. Our next question today is from the line of Kirk Materne of Evercore ISI. Please go ahead. Your line is open.
Kirk Materne: Hi, yes. Thanks very much. Yamini, in terms of your partners, I mean, there definitely seems to be a lot of interest around AI more broadly. Is there any chance that, proof-of-concepts can move into production and that can help upgrade rates by the end of the year, or is it a longer term dynamic? I know it’s a bit of a guessing game, but I was just kind of curious about how you see the functionality you’re bringing to bear with AI. You’re playing out over the course of the year. I realize it’s a multiyear journey, but just kind of curious on how that dynamic is going thus far?
Yamini Rangan: Yes. It’s a great question. And so maybe, two parts to the dynamic. One part of your question is, like, AI, usage and adoption, and the other part is, proof-of-concept. I would say the proof-of-concept is just a function of where, we are from a cautious buying cycle perspective. Customers are looking at consolidating on our platform. They want to be very, very sure, and so there’s, like some additional proof-of-concepts there. In terms of AI though, we have, it’s been about a year, right? Last year, about this time, is when we launched our first set of products. And, most of the products are now in GA. In fact, in April, as part of our new spotlight, we launched about 70 additional AI features. And, what we are seeing, in terms of adoption is there are customers who are leading with AI.
They’re looking at like every single department within the go-to-market function saying, how can I leverage AI? And, those customers are moving fast. And, we can see that in terms of content use case adoption. We can see that in terms of service, summarization as well as deflection of call adoption, and we can see that in terms of Sales Hub, adoption of AI features. But then there are, a whole set of customers who are either just getting out of experimenting or figuring out the first set of use cases and then getting value, and that is going to take time. So, our focus this year is all about driving repeat usage. From a product perspective, you’re focused on driving repeat usage. From a go-to-market perspective, we are focused on educating customers how their data is being used, where they can drive productivity benefits as well as growth benefits.
And so, it’s going to take a little while for the AI usage, but we are really happy with the level of innovation as well as leading customer adoption.
Operator: Thank you. Our next question today is from the line of Parker Lane of Stifel. Please go ahead. Your line is open.
Parker Lane: Yes. Hi, thanks for taking the question here. Yamini, addressing the top of funnel, you said you saw a lead flow shift away from high-quality inbound to partner source leads to with partner source leads to lower quality rep source leads. How would you characterize that, lower quality rep source lead? Is that a particular type of customer that’s showing up there? Is it those with worse retention characteristics, worse upgrade characteristics, or a combination of all of that?
Yamini Rangan: Parker, great question. Thank you for, like, asking me this question. Maybe I’ll, take a minute to explain what I meant. So, what we saw in Q1 was a mix shift from inbound and partner source leads to more rep source leads. Now, inbound leads are when customers come in, raise their hands, and say that we have a need, and we want to kind of move quickly. Partner source leads are when partners have had conversations with our prospects and bring us a qualified lead. These two lead types tend to be more qualified and more ready to purchase. Now, in the beginning of the year, we saw a mix shift down from those two sources, and we compensated that by rep source leads. Our reps talking to customers, calling customers.