So, it doesn’t change our plans, it’s just tempering our expectations. And in DIY, we feel very good about the three-pronged strategy that we took this year, and we anticipate being able to continue to improve our performance and take share again in DIY next year.
George Tong: Got it. That’s helpful. And then, there are a number of moving parts in the broader tax prep industry, two of which are the IRS’ Free File program and generative AI. Can you talk about how internally if you’re doing anything strategically to — in response to the changing landscape? And how you would assess the potential impact of these two developments in the space?
Jeff Jones: Yes. Excellent again. So, I mean, first of all, we’re very excited about the opportunity with Gen AI, and I want to start at there. We talked a little bit in our prepared remarks about this, but we have dedicated teams who are absolutely leaning in in building integrations. Given our partnership with Microsoft and OpenAI, those initial two use cases, one on the expense side, one on the customer experience side. Obviously, a lot more detail to share as we’re ready to make those public specifically. The technology is generally well understood, the customer adoption is not. And so, we’re very excited to begin that learning journey by deploying two very specific use cases. We’ve identified a number of use cases. And so, based on that learning, we see real opportunity for the business in various parts.
More to come in detail, but I think the punchline is we’re very excited about what it could mean both in cost savings and customer experience, and teams are leaning in and moving fast to get ready for the year. On the IRS Free File option, in simple terms, we do not see it as a material threat to the business. We know that there is a real concern about the IRS’ ability to ultimately market and support a product like this, the ultimate cost to taxpayers of what that would entail, and we’ve seen consumers make it clearer that there really isn’t a problem here. There are over 30 organizations, tax prep companies and not for profits that are already offering free tax prep. And so, we stand by those remarks and are very focused on building great experiences to continue to do what we do.
And with respect to Gen AI, like I said, we’re very excited about that opportunity.
George Tong: Got it. Thank you very much.
Jeff Jones: Thanks, George.
Operator: Thank you. Please standby for our next question. Our next question comes from the line of Scott Schneeberger of Oppenheimer & Company.
Scott Schneeberger: Thank you. Good afternoon. For my first question, I want to touch upon the revenue guide for next year. Looks like it implies about 2% to 3% growth, which I think is a little bit lower than what — to which you aspire longer term, more in the mid-single digits. So I guess the way I’ll ask the question is, what do you see as the puts and takes, the headwinds, the tailwinds in this upcoming year that have you a little lower? And the second part of this, probably, Tony, this is for you is, on your Slide 17, you talked about the assumptions that go with the first — five bullet — four bullet points are all revenue-related: industry growth, market share, low single-digit pricing, ongoing franchise acquisition. Could you rank order those so we get a sense of what’s — what are the bigger drivers of the revenue growth for next year? Thank you.
