How to Handle the FBI and Google Inc (GOOG)

Apple remains hot

Apple’s brand is extremely valuable and is arguably one of the main reasons consumers even want an iPhone. The phone itself is associated with status, wealth and popularity.

The phone alone isn’t the selling point though. The company has laid out a careful marketing strategy that involves a direct-to-consumer retail channel, paired with the easiness of transferring files from one Apple device to another. You can also add in the fact that iTunes and Apple app store purchases have gone up by 30% in the most recent quarter which implies that Apple Inc. (NASDAQ:AAPL) consumers are loading up on app purchase in anticipation of buying the next iPhone and still keeping the rich content library that cannot be transferred onto other platforms.That being the case, any concern over the death of the iPhone or speculation of Apple’s future growth as being unlikely might as well just be thrown out the window.

Conclusion

Google Inc (NASDAQ:GOOG)’s court ruling will give Microsoft an open invitation to introduce even more “Scroogle” ads. If you don’t want anything to do with this, go with Apple. However, if you want to diversify in technology stocks and the risks they present, buy the Google, Apple, Microsoft trio.

Alexander Cho has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Alexander is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

The article How to Handle the FBI and Google originally appeared on Fool.com is written by Alexander Cho.

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