How Scripps Networks Interactive, Inc. (SNI) Is Writing a Winning Script

For the third quarter, scatter pricing is in the mid-to-high single digits year over year and gaining mid-teens to low-20s over the upfront points, too, Barclays noted, while increasing its advertising revenue projection for 2013 to 9.5% from 9%, underlining the encouraging developments in the advertising landscape.

Scripps seems to be uniquely positioned to capitalize on the cable-television ecosystem movement — particularly in the United States — to gravitate toward a lighter form of broadcasting fare. Niche channels, such as the entities forming Scripps’ arsenal, present viewers with an opportunity to cut right through the clutter of the universe of cable offerings.

Perhaps the level of success for Scripps in the coming years will hinge on its ability to profit abroad from its programming mix. In the United States, its channels are fixtures — who among us doesn’t follow the Food Channel?

Scripps’ international entities formed roughly $16 million of revenue in the second quarter, thanks largely to the Asian Food Channel acquisition as well as the enlarged distribution of Food and Travel. Scripps Networks Interactive, Inc. (NYSE:SNI) continues to eye ways of achieving growth throughout Europe and Asia.

I have often wondered if — or, more to the point, exactly how much –Scripps benefits from being based in Knoxville, far from the bright lights of the New York media capital and the glare of Wall Street. Plenty of creative minds prosper when they don’t have to subject themselves to the cauldron of New York on a daily basis, and they have time to develop ideas at a more unhurried pace.

All in all, Scripps is writing a good script.

The article How Scripps Is Writing a Winning Script originally appeared on Fool.com and is written by Jon Friedman.

Fool contributor Jon Friedman has no position in any stocks mentioned. The Motley Fool recommends Scripps Networks Interactive.

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