Twitter Inc (NYSE:TWTR) has recently revealed through Nielsen data that it could influence the TV ratings. But, Twitter Inc (NYSE:TWTR) also claims that the data provided by them can help businesses as well for taking some critical business decisions quickly and to get people opinion about the products, etc. Twitter Inc (NYSE:TWTR)’s VP for Data Strategy, Chris Moody talked from Munich on Bloomberg TV about how they can influence business decisions with data mining and how they can help brands in delivering their messages to customers.
Moody said that they are emphasizing on the role of data in businesses for making smarter business decisions. He feels that Twitter Inc (NYSE:TWTR) has ability to make every business decisions smarter, because he thinks that they can help you understand what the world and people is thinking about the concerned topic at any point in time. He questioned why any business wouldn’t want that insight into the markets and people.
Moody said that they could provide the hyper real time data to the business if requested and help them with the necessary information. He added that they can also provide historical data as well to get the behavioral trends.
“We deliver stuff with sub 1 second latency. So hyper real time. But also we provide the full historical corpus of all tweets from all time, which becomes critical for lots of different cases, where companies need to go back and study the past and what happened around the series of events in order to make better decisions in the future. So historical data serves as a great kind of back testing for the future decision making,” Moody said.
Moody said that Twitter Inc (NYSE:TWTR) has customers over 42 countries to use the data from them to make business critical decisions. He mentioned that a lot of innovation is going on in various countries based on the need in those places. He added that main focus area in US has been the customer service and more companies are interested in using the data to improve the customer service across the country.
Since, Twitter Inc (NYSE:TWTR) is a public forum, privacy is always a concern. Recently ISIS claimed that they hacked the Centcom Twitter account and posted. He said that password protection awareness and emphasis has to come from the user first.
He said that Twitter Inc (NYSE:TWTR)’s main emphasis is to embed the platform into a workflow like supply chain and use it to make a much improved supply chain workflow. He added that there are around 6000 tweets every second. He said that they help in mining the contents available with them and make some useful information for the customers.
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