Hims & Hers Health, Inc. (NYSE:HIMS) Q4 2023 Earnings Call Transcript

Hims & Hers Health, Inc. (NYSE:HIMS) Q4 2023 Earnings Call Transcript February 26, 2024

Hims & Hers Health, Inc. beats earnings expectations. Reported EPS is $0.01, expectations were $-0.02. Hims & Hers Health, Inc. isn’t one of the 30 most popular stocks among hedge funds at the end of the third quarter (see the details here).

Operator: Ladies and gentlemen, thank you for standing by. At this time, I would like to welcome everyone to the Hims & Hers Fourth Quarter and Full-Year 2023 Earnings Conference call. Please note that this call is being recorded. [Operator Instructions] I would now like to turn today’s call over to Bill Newby, Director of Investor Relations. Bill, please go ahead.

Bill Newby: Good afternoon, everyone, and welcome to the Hims & Hers fourth quarter and full year 2023 earnings call. Today, after the market closed, we released our first-ever shareholder letter, a copy of which you can find on our website at investors.hims.com. On the call with me today is Andrew Dudum, our Co-Founder and Chief Executive Officer, as well as Yemi Okupe, our Chief Financial Officer. Before I hand it over to Andrew, I need to remind you of legal, Safe Harbor, and cautionary declarations. Certain statements and projections of future results made in this presentation constitute forward-looking statements that are based on, among other things, are current market competitors and regulatory expectations, and are subject to risks and uncertainties that could cause actual results to vary materially.

We take no obligation to update publicly any forward-looking statements after this call, whether as a result of new information, future events, changes in assumptions, or otherwise. Please view the most recently filed 10-K and 10-Q reports for a discussion of risk factors as they relate to forward-looking statements. In today’s presentation, we will also use certain non-GAAP financial measures. We refer you to the reconciliation tables to the most directly comparable GAAP financial measures contained in today’s press release and Shareholder Letter. You can find this information, as well as a link to today’s webcast at investors.hims.com. After the call, this webcast will be archived on the website for 12 months. And with that, I’ll now turn the call over to Andrew.

Andrew Dudum: Thanks, Bill. 2023 was a transformative year for Hims & Hers as we continue to deliver against our mission of helping the world feel great through the power of better health. Strong execution of our strategy resulted in financial success on both the top- and bottom-line. Revenue increased 65% year-over-year to $872 million. Growth remains robust as a result of our ability to continue to draw and retain users to the Hims & Hers platform. Over 1.5 million subscribers were on the platform at the end of 2023, representing a year-over-year increase of 48%. We’ve always taken a disciplined approach to scaling our platform and that is translating to meaningful success on our bottom line as well. I’m incredibly proud of our organization’s ability to scale our platform efficiently and deliver our first quarter of positive net income on the one-year anniversary of our first quarter of positive adjusted EBITDA.

Throughout 2023, we continued to excel the providing users with access, access to providers and diagnoses in days or in some instances, hours, as opposed to weeks or months in brick and mortar, and access to clinically appropriate generic treatments and solutions for singular issues that consumers are challenged with. We view our capabilities to deliver on access as table stakes and believe a sustainable leadership position requires more. My belief is that our success is a culmination of an intentional focus on core specialties, as well as our ability to transform our platform across a few dimensions. Let me start by double-clicking into the significance of focus. Today, our efforts are focused on ensuring that customers have a delightful experience across five core specialties; sexual health, men’s and women’s dermatology, mental health and weight loss, which we are excited to launch in the fourth quarter.

These are some of the most emotionally resonant challenges across society today and impact over 100 million individuals in the U.S. alone. In 2023, we made meaningful strides in evolving our platform across a few key dimensions, which has enabled us to capture a leading market share of customers seeking solutions within many of our specialties. First is the move beyond generics towards personalized solutions and treatments that uniquely address users’ concern via new form factors as well as multi-action capabilities. Second is our ability to leverage AI capabilities across structured data to not only inform new effective and safe solutions that resonate with users but also enable providers to leverage learnings from hundreds of thousands of interactions across our platform to more efficiently match users with the right treatment.

Lastly, our operational excellence and scale enable us to offer all of this value to users at attractive price points. Nationally renowned experts combined with our data platform were foundational to our ability to roll out access to heart support, hard mints and updated men’s hair loss options in our tenured specialties such as sexual health and men’s dermatology. Personalized offerings, which have now been adopted by over 30% of subscribers on the platform as of year-end, have allowed these specialties to continue to scale at a rapid rate through 2023. We are confident that a substantial runway for growth remains, especially as we continue to evolve our offerings. The shift toward personalized offerings has been even stronger in our newer specialties as new users are increasingly opting for these unique approaches to individualized care.

Hers dermatology subscribers are opting for a personalized solution more than 75% of the time while subscribers to the new weight loss offering are essentially all opting for a personalized treatment. It is clear to us that personalized solutions drive increased longevity on the platform and help to facilitate the acquisition of new users. As we continue to see increasingly rapid adoption of personalized approaches across newer specialties such as Hers dermatology, mental health and weight loss, we are confident that each of these specialties has the ability to deliver more than $100 million of revenue in 2025. We are pleased to see the strong momentum of the past six years continue into 2024 with continued strength across each of our specialties and margin expansion from our disciplined approach to scale.

These factors provide us with line of sight to achieve our 2025 targets of 1.2 billion of revenue and $100 million of EBITDA one year early. We are also tracking toward our first year of positive net income in 2024. These are all important benchmarks, but we have every belief this is just the beginning. Our aspiration is to bring tens of millions of users on our platform given the fact that over 100 million consumers are impacted by conditions in the specialties we serve. Our ability to achieve these ambitions will be governed by our ability to remove points of friction for users seeking treatment today, as well as remove barriers for those who may be suffering but not seeking treatment. To-date, we’ve excelled at removing barriers and friction points such as lack of awareness, accessibility, and affordability.

In 2024, we expect personalization will be foundational to unlocking new opportunities for the treatment of users that may have alternative form factor needs or require unique dosages. We expect MedMatch by Hims & Hers to be a critical tool in giving both providers and consumers the confidence that a treatment will work for them. This is natural in that MedMatch by Hims & Hers has the potential to evolve to address one of the questions most top of mind for consumers, has this solution worked for people like me? In the fourth quarter, we completed the transition of the vast majority of fulfillment to our affiliated pharmacies, which sets the stage to break down a substantial barrier for users suffering across our specialties today, cost. Over 85% of orders going through affiliated pharmacies provides us greater ability to realize the benefits of scale and ultimately pass value back to consumers in a way that is beneficial for our users and accretive to Hims & Hers.

Since we founded Hims & Hers six years ago, our goal has been bold to make the world feel great through the power of better health, developing the technology, operations, clinical excellence, and brand to achieve this goal of transforming health and wellness requires a long term approach and an operational mindset. Through the unparalleled experience and expertise of our team, we have built a platform that offers personalized solutions through a holistic and seamless customer experience at compelling price points. Our approach can enable almost every household in the nation to find a level of personalized care that has historically only been available to the wealthiest subset of the population. We are proud of what we are delivering and the positive outcomes we are bringing to our customers, and we are energized by the opportunity we have to bring this incredible experience to an expanding group of consumers in 2024.

With that, I will pass it over to Yemi to walk through our financials in greater detail.

Yemi Okupe: Thanks, Andrew. I will start by providing an overview of our fourth-quarter financial performance and then expand on Andrew’s comments related to our feature outlook. We are incredibly proud of the progress made in 2023 and transforming the business into a leading provider of personalized solutions and are excited by how that positions us for the future. Our strong results are the result of the sound execution of our simple but powerful strategy, which is to provide users with access to attractive, high-quality, and personalized solutions that are affordable and backed by an experience that is delightful from beginning to end. Our fourth quarter results are a great example of the intersection of great strategy and strong execution.

Revenue grew 47% year-over-year to $246.6 million, driven primarily by the ongoing expansion of our subscriber base. We ended 2023 with over 1.5 million subscribers, up 48% from the end of 2022. Over the course of 2023, we continued to evolve the suite of personalized offerings throughout the year across each of our specialties, including launches of Hard Mints in chewable in Men’s Sexual Health; Hair Blends, in Women’s Dermatology; our first multi-action offer in Heart Support; and finally our weight management offering, which offers customized solutions designed around addressing the underlying causes of weight gain. Consumer demand for these offerings has been rapid with over 35% of new subscribers pursuing personalized options in the fourth quarter.

Our belief is that this will continue to enable us to drive robust growth for the foreseeable future through firstly, drawing a broader audience of consumers impacted by a condition to seek treatment, secondly enabling us to capture a greater share of users that are currently seeking treatment and lastly, increasing the longevity of users on the platform. At the core of our strategy is ensuring that these solutions are placed at attractive price points, which we believe will continue to drive both stronger demand and retention. Our shift toward affiliated pharmacies allowed us to offset the margin impact of strategic pricing actions implemented in 2023. Even more exciting is that they provide a platform to unlock efficiencies that will enable us to provide a better consumer experience at even more attractive price points.

We exited 2023 with over 85% of orders fulfilled via affiliated pharmacies. Our expectation is to maintain a share of orders going through third parties in the high single-digit to low double-digit levels for redundancy purposes. Investments made in affiliated pharmacies have provided the foundation for expanded capabilities as well as efficiency gains. Affiliated pharmacies allow us to drive efficiencies across key costs such as logistics, product costs, and even customer support. Gross margins expanded almost four points year-over-year in both the fourth quarter and across the full year to 83% and 82%, respectively, as we were able to identify and capture these efficiencies. Greater scale will continue to allow us to drive efficiency across our operation.

As previously mentioned, we will actively pass a portion of these gains back to consumers over the next several years in ways that we believe are long-term accretive. This may be in the form of targeted price reductions and additional value-added services. We believe that mass market pricing combined with the convenience of our end-to-end experience will enable us to cement a leadership position across each of our core specialties. Leveraging scale and actively capturing efficiencies is a core trait that extends beyond operations and is embedded in the DNA of Hims & Hers. Over the course of 2023, we gained leverage across the majority of cost areas with marketing costs as a percentage of revenue improving one point, operations and support costs as a percentage of revenue improving one point, and G&A costs as a percentage of revenue improving three points.

Disciplined growth and rigorous cost management are resulting in step-change improvements in profitability. Adjusted EBITDA increased 68% quarter-over-quarter in the fourth quarter to almost $21 million. This represents more than a 5 times increase relative to the fourth quarter of last year, which was our first quarter of positive adjusted EBITDA. On the one-year anniversary of our first quarter of a positive adjusted EBITDA, we’re thrilled to have generated our first quarter of positive net income. In the fourth quarter, net income was $1.2 million. Attainment of this important milestone is evidence of the strength of our strategy and capital allocation framework, as well as excellent execution across our organization. Our focus remains on continuing to address barriers that prevent consumers from seeking treatment for specialties that we serve, which we believe will result in greater market share capture.

We will do so in a way that is disciplined and provides a path to generate positive free cash flow. To better reflect this focus, we have started disclosing free cash flow generated in each period. In 2023, we generated over $73 million of operating cash flow, driving the free cash flow of $47 million. We ended the year with $221 million of cash and short-term investments on our balance sheet, up over $41 million from the end of 2022. We intend to leverage the strength of our balance sheet to continue to expand our portfolio of personalized solutions as well as to improve the efficiency of affiliated pharmacies as they continue to scale over the course of the next two to three years. This is reflected in the higher capital expenditures in the fourth quarter as well as for the full year of 2023.

Our expectation is that the evolution of personalized offerings will drive continued market share gains and growth in the near future. With that backdrop, I’d like to detail our outlook for 2024. In the first quarter, we are anticipating revenue in the range of $267 million to $272 million, representing a year-over-year increase of 40% to 43%. We expect adjusted EBITDA to be between $22 million and $27 million, representing an adjusted EBITDA margin of 9% at the midpoint of both ranges. For the full-year, we are anticipating revenue of between $1.17 billion to $1.2 billion, representing a year-over-year increase of 34% to 38%. It is our expectation that 2024 adjusted EBITDA will be between $100 million and $120 million. These adjusted EBITDA and revenue ranges imply an adjusted EBITDA margin of 9% at the midpoint of both ranges.

Our outlook for 2024 provides the line of sight to achieve our 2025 floors of $1.2 billion of revenue and $100 million of adjusted EBITDA a year early. As mentioned previously, continued penetration of large addressable markets across our specialties remains our core focus. We continue to scale in a disciplined way that adheres to our rigorous capital allocation framework. With continued successful execution of these priorities, it is our expectation that 2024 will be our first full-year of generating positive net income. While 2023 was a phenomenal year and 2024 looks to be equally, if not more exciting, as Andrew has always mentioned, the company has a long-term orientation. In that spirit, I’ll take a moment to provide additional color on our expectations for progress on the attainment of our long-term adjusted EBITDA margin goals of 20% to 30%.

Our expectation is that we will achieve adjusted EBITDA margins of at least low to mid-teens by 2027 and be within our long-term margin range no later than 2030. Margin expansion will occur as we continue charting a path forward toward our ambition of bringing tens of millions of subscribers onto the platform. While further leverage is expected across costs such as G&A and operations and support, a substantial portion of leverage is expected to come from marketing. Our expectation is that marketing as a percentage of revenue will be in the mid-30s to low-40s by 2030. Several factors give us conviction in our ability to drive marketing leverage over time. First, a greater share of our spend is increasingly becoming more semi-fixed in nature.

In 2022, and over the course of 2023, we meaningfully scaled investment in broad-based brand spend intended to drive awareness and consideration of our brand to users earlier in their lifecycle journey. As it starts to hit maturity in 2024, we are confident in our ability to get greater leverage on this spend. Second, our belief is that we can increase conversion and retention by offering consumers high-quality personalized solutions. We have already seen early signs of success that offering personalized solutions enables us to better convert users as well as increase their longevity on the platform. This is especially true when they are placed at attractive price points as we saw in the second quarter of 2023. As our personalized solutions continue to evolve to encompass multi-condition treatments as well as new form factors and scale enables us to place them at more attractive price points, our expectations that we will see continued gains in both conversion and retention.

Lastly, our business is based on a recurring revenue model and the majority of marketing spend goes towards the acquisition of new users. As our user base continues to mature and the average tenure of users on the platform increases, our expectation is that we will gain leverage. These dynamics are expected to drive between one to three points of marketing leverage per year with leverage starting to show as early as 2024. 2023 was an exceptional year for Hims & Hers. Momentum looks to be stronger than ever as we head into 2024. We have high conviction that our strategy of providing users with access to high-quality, personalized solutions that are affordable and backed by an experience that is delightful from beginning to end will position us for continued success in the coming years.

Our ability to drive these strong results would not be possible without the dedication of hundreds of employees across Hims & Hers. I’d like to thank them as well as our customers and partners that support us in our mission of helping the world feel great through the power of better health. We appreciate the support of our shareholders and look forward to keeping you updated on our progress. With that, I will now turn it over to the operator for questions.

Operator: Thank you. [Operator Instructions] Your first question comes from the line of Allen Lutz from Bank of America. Please go ahead.

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Q&A Session

Allen Lutz: Good afternoon and thanks for taking the questions. Andrew, you mentioned that Hers Derm, mental health and weight loss can each deliver more than $100 million of revenue in 2025. I’m just curious, what gives you line of sight into that? And how much do you expect to be cross sales? And then related to that, what percent of your marketing budget is just getting patients to the Hims platform versus how much is specific to each indication that you’re treating? Thanks.

Andrew Dudum: Thanks, Allen. Great question. Maybe I’ll take the first-half and Yemi can jump on the marketing side. I think for the emerging categories, this is really exciting, right? We’re seeing massive adoption of personalized offerings and custom treatments in those categories. I think we mentioned first dermatology, more than 70% of people are adopting those types of personalized treatments. And with our newest category, weight loss, nearly 100% of people are adopting those personalized treatments. So seeing a really great dynamic with regard to stickiness, high engagement, high retention with those customers, we think that that type of an offering where patients and providers can more nuanced cater to an individual’s need will result in a much stickier relationship long-term.

And so I think given the size of those markets, which are absolutely enormous, as we know, and the very unique mapped market pricing and personalized approach, it just gives us a tremendous amount of conviction that those emerging categories will be meaningful contributors to growth in the long-term. But even in the not-too-distant future in 2025, you know, just a year after this weight loss category has gone live, believe those to be able to contribute $100 million plus. So really excited by both the tenured categories accelerating as a result of the personalization, but also the new emerging categories starting to show some very meaningful contributions to long-term growth.

Yemi Okupe: Hey, Allen, thanks for the question. To the second part of your question, historically, we’ve had both targeted, as well as broad ads. So many of the investments that we make in areas such as direct response and social tend to be mid and later funnel. Earlier on in the company’s lifecycle, we still were able to draw consumers’ eyeballs, but that was traditionally through things like the retail partnerships that we’ve oftentimes spoken about. As like — as we mentioned in 2022 and 2023, we really started to scale some of the broad-based brand spend to make users aware of the holistic set of conditions that we offer. So that’s less around, you know, engaging with the user for a specific condition and more introducing them to the overall Hims & Hers brands, respectively?

And so, in 2022 and 2023, we saw a greater portion of spend come towards that. That’s one of the things that also gives us confidence in the ability to get leverage really this year and into 2025 is that spend tends to be more semi-fixed in nature. As you start to, you know, implement and integrate into channels, you’re not necessarily scaling, you know, as rapid of a pace once you reach a certain level of maturity.

Allen Lutz: Great. And then another one for you, Yemi. As we think about the margin profile that you reported in 4Q and we think about the margin trajectory into 2024, I’m curious, on the gross margin line, it seems like the percentage of scripts going through affiliated pharmacies is going to stay relatively consistent. I think that changed versus the last quarter. So can you talk a little bit about your decision to not get to 100% going through the affiliated pharmacies? Thanks.

Yemi Okupe: Yes, I think, we really always want to maintain flexibility and have redundancy purposes set up. And so, in the near- to mid-term, we view maintaining those relationships very much as strategic. As we look to the affiliated pharmacies, you know, as mentioned, over time, we view gross margins going to more of the mid to high-70s. It is probably likely going to take us a few years to get there just because in the affiliated pharmacies there are opportunities, both in terms of process, that can drive higher margins as well as, you know, as we look to the scale that we have now, that unlocks the ability to leverage our balance sheet to drive greater efficiencies as well. We’ll look to pass those back to consumers, but we’re going to do that in a very thoughtful way. We run dedicated experiments to just ensure that as we are giving that value back to consumers, it will result in long-term value not only for the consumers but also for Hims & Hers.

Allen Lutz: Great. Thank you.

Operator: Your next question comes from the line of Daniel Grosslight from Citigroup. Please go ahead.

Daniel Grosslight: Hey, guys. Thanks for taking the question, and congrats on the strong results here. I want to stick with the marketing question. And maybe I appreciate all the details that you’ve given so far. But I’m curious, you know, what of your competitors. Mostly on the mental health side, you mentioned that they’re seeing a decline in their marketing efficiency and you, obviously, are going to start to see more leverage coming out in 2024 and beyond? So I’m curious if you’re seeing a similar degradation in marketing efficiency away from the broad brand building, which it seems like is going to be a majority of your investment in 2024 and beyond. And then, I guess, with that, Yemi, you mentioned that as a greater proportion of your user base becomes this recurring user, you’re naturally going to get additional efficiency from your marketing line item.

So I’m curious if there’s any stats you can provide around retention rates, churn rates, what percent of your user base now is on the platform for X amount of months or years would be very helpful.

Yemi Okupe: Yes. Let me take the first part of the question. Thanks for the question, Dan. You know, really our focal point is around still continuing to maintain the payback period of less than a year, which we have been able to do. CACs do, you know, tend to fluctuate across quarters. We’ve really not seen anything out of the norm, and there’s a few reasons, you know, behind that. And some of it is just unique to the way that our platform is positioned. The first is that we oftentimes diversify across a broad set of channels as well as we’re constantly experimenting with new messages, new narratives to consumers, and really the channels interconnect with one another. And so as we started to invest in things like broad-based campaigns, we’re seeing that show up in terms of efficiency and some of our other marketing channels.

The second is really just, you know, the combination of having a diversified set of products across the ecosystem that we can message to users. We’re able to rotate capital across our specialties. That really enables the ability to drive greater efficiency across the entire ecosystem. And lastly, what we’re seeing is really the differentiated offering resonates with our user base. And as we’re bringing both personalized solutions as well as products, those are drawing in a greater and greater set of users. And so, we’re actually seeing in many instances, we’re either drawing users to the platform, which is resulting in greater share capture across the ecosystem. To the second part of your question, you know, just around how we’re thinking around the overall marketing leverage ecosystem, the vast majority of our spend actually goes towards the acquisition of new customers.

And so as a result, as we continue to build a larger and larger base of existing users that are tenured on the platform, that inherently results in more leverage. And so, what we are seeing is that, particularly with personalized products, and some of the pricing changes that we made last year, the platform is getting even more stickier than it historically was. And so, as a result of that, that gives us the conviction to, you know, start to call the fact that we’ll even receive leverage as early this year. And then Andrew, not reposition and he wanted to add that as well.

Andrew Dudum: Yes. Thanks, Daniel. On the mental health side, you know, one thing to point out, I think there continues to be a lot of investment in that category, specifically on the clinical excellence side with MedMatch and our AI capabilities to be able to better predict how a patient is going to respond with different medications. And obviously, the trial and error that comes with mental health treatment is quite brutal. So I think, over time, you know, we’re going to see a stickier relationship with those customers. I think increased confidence in the brand, increased trust in the brand. And so that category continues to be one of our highest growing specialties like we shared in the past, growing triple digits. And I think as we continue to lean into the clinical efficacy side and expand the potential personalized treatment options, there’s an opportunity for us to continue to lean in and continue to take fairly meaningful market share.

Daniel Grosslight: Yes. Makes sense. And then as a follow-up, Yemi, you mentioned some investments you’re making — you’ve made in the 4Q in your affiliated pharmacies, and that accounted for majority of the big increase in the purchase of PPE — PP&E this quarter. How should we think about CapEx and investments needed in your website and in app for 2024 and beyond? Is kind of an $8.5 million the right runway rate per quarter on PP&E, $2.5 million on the website? How should we be thinking about that?

Yemi Okupe: Yes. Great question, Dan. I think it’s going to probably vary across quarter-to-quarter. So it’s not necessarily going to be just like a neat investment. I think that there’s two areas or two ways that we think around it. One is just expanding capabilities and capacity. So as we start to look to have a broader evolution of personalized offerings on the platform, that is one area of investment. The other big area of investment, you know, that’s likely — more likely to show up in late H1, early H2 is really around with a different level and scale profile that we currently have relative to most other players in the market. That affords us the ability to start to leverage the balance sheet to automate processes within the affiliated pharmacies. And so as a result, that effectively makes the overall ecosystem more efficient, pays back pretty quickly, but then also enables us to pass value back to consumers without very limited margin degradation.

Daniel Grosslight: Got it. Thank you.

Operator: Your next question comes from the line of Jonna Kim from TD Cowen. Please go ahead.

Jonna Kim: Hi, thank you for taking my question. Just curious, in your guidance, how much of new product launches is baked in there, and in your opinion, you know, what could drive potential upside and downside to guidance? Thank you.

Yemi Okupe: Maybe I can start and then we’ll, you know, kind of hand it over to Andrew as well. I think inherently what we are assuming is that the personalization offerings that we have across all of our specialties effectively continues to evolve. And so we’ve seen a very rapid adoption across that over the years as we’ve rolled out new products. Now we have 33% of the overall subscriber base seeking to adopt a personalized product. The things that could drive further upside on — if that adoption happens faster than we anticipate or, you know, there are products similar to what we saw last year when we rolled out Hard Mints that users are drawn to in a faster way than we anticipated. That could result in a meaningful upside.

The last is they are very much in the early days of weight management. That platform offering will continue to evolve. We’re seeing early signs of traction. Historically, we’ve said that it takes 12 months to 18 months to really see a meaningful contribution from categories, but there is the potential for that to be brought forward. Andrew, not sure if there’s anything that you wanted to also add to that.

Andrew Dudum: Yes. The only thing I’d add is there’s really a focus, I think, this year on debt, right, to focus on the core specialties that we outlined. We believe those are exceptionally large when you look at the total TAMs and the penetration rates, you know, they’re massive, right? We’re talking about 100 million people plus with 1%, 2%, 3% penetration rates. So there’s still so many barriers for why people are not getting treated whether or not that’s access or price or stigma or education or a lack of personalized choice. So I think we’re continuing to go deeper in the core specialties. And I think you’ll see us offer a wider range of segmentation and portfolio across offerings and capabilities and product selection and as well as technology capabilities in order to strengthen the confidence from a consumer’s perspective that not only can you get great access to health and wellness at Hims & Hers, but you can actually get clinically the best care for the core specialties that we focus on.

Jonna Kim: Got it. And just one more question. In terms of the retention rate, did you see any improvement compared to other quarters? And what are you baking in, in terms of retention rates for the next year? Thank you so much.

Yemi Okupe: Yes, I think we’re very excited by the adoption of personalized products. As we look into 2024, our belief is that as a greater share of users shift to those products, retention on the platform will be sticker than historically has. Across many of the more tailored specialties, we have seen some success with some of the personalized offerings. The second is relapping the price effects or we’ll start to lap some of the pricing effects from Q2 of last year. And really, what we’ve seen in the early signals is, as we put many of the personalized offerings and longer duration subscriptions at more attractive price points. What drove the ability to break even last year was primarily around new users switching in a different composition mix.

What we’re excited by in 2024 is that we do see the potential for even higher retention for those users that came on, as well as the existing users that are on the platform just because the products are very uniquely differentiated and they’re also at very cost-effective price points. And so the combination of those things gives us confidence, you know, that retention will continue to improve throughout 2024. As a result of that, some of that is reflected into the stronger guide.

Jonna Kim: Got it. Thank you.

Operator: Your next question comes from the line of Jack Wallace from Guggenheim Securities. Please go ahead.

Jack Wallace: Hey, team. Thanks for taking my questions. Wanted to ask the contribution question a little differently with regards to the emerging categories. You know, is there any way you can help give us a baseline for how those categories did in ’23, because if I’m just doing the math here, it looks like there’s a pretty significant step up in those categories, and it seems to be a meaningful driver for the guidance. Can you just help us unpack the kind of the relative contributions as we’re thinking about the outlook? Thank you.

Andrew Dudum: Yes, Jack. Great question. I’ll let, Yemi go into a bit of detail. But I think instinctively correct, right? I think we’re seeing the emerging categories first dermatology, weight loss, show exceptional signs of momentum. And I think the early indications of high adoption rate of personalized products really reflect essentially the engagement and stickiness profiles of those customers, right? You have some of our more tenured businesses, the aggregate of the business, around 30% adopting of those personalized products. On the new emerging categories, you have 70%-plus in Hers dermatology and nearly 100% in weight management. So I think it’s reflective of the type of customers, the stickiness of that relationship.

I think when you look at the composition of growth, you know, more and more of that composition is moving towards a lot of the new emerging categories, which we think are very large TAMs. With that said, I think we’ve also seen acceleration in the more tenured categories as they’ve adopted the wider blend of portfolio with the new personalized offerings. So there’s definitely a ramp-up happening with regarding — with regard to the emerging categories. And I think it’s giving us, in combination with the more tenured success, a lot of confidence to be able to, at that high end of the range, you know, pull forward of the 2025 guide of $1.2 billion and $100 million in EBITDA a year early. So I think really exciting from everything that we’re seeing already in the very beginning of the year.

Yemi Okupe: Yes. And I think just to provide additional color there, Jack, I think, we — you know, 2023 saw success across both the tenure specialties, as Andrew mentioned, as well some of the more emerging ones. And so really, you know, as we started to roll out new personalized products within some of the tenured specialties. We saw rapid adoption of, you know, many of those products across the portfolio. And so that continues to drive success across the tenured offerings. I think one of the beauties of the overall model is that, you know, given the fact that we have now over 1.5 million subscribers on the platform across many different specialties, we’re able to take efficiencies and learnings that we’ve already historically gotten, and that we also continue to get, you know, with that scale and rapidly deploy them across some of the newer and more emerging offerings.