The majority of people that come to us are first-time buyers, right? They’re really seeking information, and they’re trying to learn about options available. They’re not coming from a different competitor or a different health system. It’s somebody who’s currently outside of the system who’s now opting in with Hims & Hers. And so, I think celebrities and athletes and people of high influence have this ability to be that nudge that encourages people to take the first step and normalize the realities of whatever they might be struggling with and then go learn and hopefully take care of it and ultimately feel better. So, I definitely think we’re open to more partnerships like Kristen. We’re looking at a lot of different options across categories that have those dynamics.
So, I definitely think it’s something you could expect from us in the years to come.
Ivan Feinseth: Thank you. Congratulations again. Wishing you a big 2023.
Andrew Dudum : Thanks, Ivan.
Operator: And we go next now to Joy Zhang at SVB Securities.
Joy Zhang: Hi, guys. Congrats on another strong quarter and thank you for taking my question. In your prepared remarks, you had some comments on, sort of the specificity in . So, can you give us an update on the profile of your, sort of typical customer in terms of age, gender, geography, et cetera? And has that profile of the typical customer changed at all over the past few years as you’ve expanded into more categories? Thank you.
Andrew Dudum: Thanks, Joy. It’s a good question. I think there’s a really unique part of this brand that attracts a very wide spectrum of customers. And so, I think in those remarks, what I was talking about, the customer specificity, which is a tough word, is the ability to identify within the wide spectrum of patients that are coming to us, very specific needs within those patient groups and how treatments and content and therapies can be improved and personalized for that specific patient. So, I’ll give you an example. On the women’s mental health business per se, right, you have women that are struggling with anxiety who are in their late teens and early 20s. You have women struggling with anxiety depression, postpartum.
You have women struggling with anxiety and depression as they’re approaching menopause and through menopause. The actual care that’s appropriate for each of those women at each of those stages is likely very different. And so, being able to better segment and understand the specific needs of those patients, specific treatments, digital therapeutics, content, et cetera, that could be helpful. And even underlying conditions that might be completely different that we could help address, like that’s a really big part of it. And so the brand right now is attracting a very wide spectrum of men and women. There truly is no Hims & Hers customer. There’s no single age. There’s no single demographic. It is incredibly vast and broad across all swaths of people.
And I think that’s actually one of the most powerful parts of the business is the brands resonate across many, many generations. And so, that’s continuing to grow. And I think as we launch more categories and get better at customer segmentation and better at brand building, I think you’ll see that expand even further in a place where eventually an entire family, an entire household could be a customer of Hims & Hers and likely the grandparents and great grandparents. And so, I think that’s kind of the ambition and the trends that we’ve seen so far.
