Andrew Dudum: Yes, that’s a great question, Michael. And I won’t give you any hints on who it is. But we’re really excited, and the team has done a lot of great work already. I think the strategy here, and Yemi talked about this briefly in the prepared remarks, is to invest really in the long-term orientation of the brand equity and the brand awareness. And I think we’re at a scale at this point where the dollars are actually able to meaningfully move the needle with regard to stigma of these conditions, awareness of options, education about solutions and the brand. And so I think you’ll see us continue to lean heavily into what is considered, I think, more traditional brand awareness. And I think a big part of that is because we are actually seeing the real economic impacts of those investments.
I think we have a rigorous investment policy here and are constantly evaluating those trade-offs. But I think where we are from a business perspective and the brand perspective is one that warrants a long-term orientation on those dollars. And I think we’re seeing the tactical benefits of them. And so I think you’ll see us do more of that high-impression, high-visibility placement work as we did in this quarter with the NFL and with Hulu. They’re just really — they’re really pulling their weight in a really powerful manner. And so the channels that have gotten us to this point will continue to be a large portion of the mix, but I think you’ll see us flex some new muscles in the coming quarters as we prioritize the long-term equity of the brand and high-intent consideration and brand awareness across different geos in the country.
Michael Cherny: Understood. And again, I’m not trying to get ahead of anything like category advancement. But clearly, you’re getting to a point now to where, within your neck of the woods, you have scaled, so to speak. Do you become a more attractive consolidator to other entities that may have an idea but just haven’t been able to scale it anywhere close to the point that you have, some of the other actions you’ve already done?
Andrew Dudum: Yes, I think that’s definitely a reality, and we’re seeing that show up in the type of opportunities that come across our desk. Yes, I think the brand and the way we’ve operated and the team that we’ve built has always been one that has been a natural consolidator in the industry. And I think we’re now getting to that scale where maybe that natural consolidator opportunities are even bigger. I also think, obviously, with the recessionary dynamics and the headwinds, a lot of companies had great ideas and have great technology and great strategies, but have yet to get them off the ground and scale them. So I do think there’s an increasing opportunity for us. There’s a lot more volume coming across our table. I would imagine that next year that will only increase.
What I would say, though, is the opportunity in front of us internally is just so robust, as I mentioned, with 3 or 4 categories growing triple digits. And so there’s just — there’s a really high bar for us when it comes to opportunistic M&A. And so we’ll keep our eyes open. We think there’s definitely a lot of great teams and investments out there. But I think we’re trying to be as rigorous and disciplined as we can. And so we’ll maintain that focus and maintain that high bar despite maybe the deal flow that will continue to increase in the coming years.
Operator: And your next question is Jack Wallace, Guggenheim Securities.
