Yemi Okupe: Yes, I mean just to add to that building upon what Andrew said Glen I think that really the objective is how do we make it as easy as — possible for as many users as possible to stay on the platform for decades. Given the efficiency gains that we are seeing and how the benefits of scale have really come through faster than we anticipated. We really started to look for additional ways given that we have just an entirely different construct out in the market where we’re no longer competing on access, but we’re also competing on personalized products. When you really combine those things and as we start to bring those into increasingly more and more mass market prices it becomes really powerful. And what we’ve also observed is the more scale that we get the more efficiency that we generally get and so really basically being able to lean into that flywheel in a way that benefits us as well as our consumers I think it’s going to be really powerful to come.
Glen Santangelo: Okay. Thanks for the comments.
Andrew Dudum: Thanks, Glen.
Operator: Your next question comes from Jungwon Kim with Cowen. Your line is open.
Jungwon Kim: Thanks for taking my questions. Just from a macro standpoint as there is uncertainty in the market have you seen any changes in the consumer behavior and maybe any notable changes quarter-to-date that you can you can, sort of, provide more color on? And another question I had was around marketing strategy. It looks like you’re, kind of, the investing behind marketing around new launches. How will that be different versus what you currently have? And just curious if there are more colors you can give around marketing strategies going forward? Thank you so much.
Yemi Okupe: Yes. So I can take the first one Jungwon and then hand it off to Andrew for the second one. I think we’ve not seen really any pressure on the consumer. I think we’ve spoken to you how the overall consumer set is diversified across so many aspects from gender, age, income but really leasing success in multiple different environments. I think what we actually saw is as we started to roll out the personalized construct and then also take some of the strategic pricing actions, we really saw behavior from both new consumers as well as the existing consumers really start to lean in and take actions that we feel are signals of stronger retention, stronger LTVs in the future. This includes everything from selecting longer-duration products, selecting the personalized products.
The early feedback on those is coming quite strong. And so generally we — if anything have seen a stronger consumer as a result of the actions both in terms of the product assortment as well as the pricing attractions that we’ve taken.
Andrew Dudum: Yes. And then John on the marketing strategy side I think it will be a really similar go-to-market than what you’ve seen from us in the last four, five years which is very omnichannel strategy leveraging a very diverse set of channels and campaigns to educate consumers where they are today right in the comfort of their home across both social, TV out-of-home, streaming with really straightforward destigmatizing straight talk authentic marketing. I think this is really what resonates with the audience we’re going after. It’s something that people have really come to appreciate and value with the brand. And so I think that will be what it looks like. I think it will also include a lot of the kind of best-in-breed aspects of historical campaigns as well whether that’s influencers or celebrity partnerships such as with Kristen Bell for the mental health campaign on Her.
Those have also been incredibly powerful in building the awareness of these conditions and the prevalence of these conditions. And I think you’ll see us leverage those same tactics in the future.
