And my response is, obviously, we believe there’s a reasonable chance for AR glasses to become successful. And I will elaborate on the importance of micro display for the success of AR glasses. And clearly, we are committed and frankly bringing money to develop this technology for many, many years because of the simple reason that we have a very strong commitment for its success, and we certainly believe that the chance of success is quite good. And I will also highlight the fact that because — simply because the technology is so difficult, [indiscernible] is successful, it’s going to be tremendous potential, tremendous business opportunity for Himax because very few people are involved simply because the technology is actually quite challenging.
Now let me elaborate the background a little bit. One of the major technical challenges for see through AR gases is the displays which, by definition, needs to be totally different than the displays we are so used to every day for, say, smartphone or watch or even those for AR goggles. So basically, a see through displays is comprised of 3 things: a micro display which generates image, a wet guy, which projects the image and the company lens, which channels the image generated by micro display to the [indiscernible] , okay? Now because of the see-through nature and the need to allow for outdoor use, the price to eye for display for AR glasses needs to be significantly higher than those for the usual displays, which typically ranges between 250 to 300 nits around.
I’m talking about your usual [indiscernible] displays or cellphone on display or TV displays, right, typically between 250 to 350 [indiscernible] . In comparison, our customers are now demanding for the prices twice for the AR glasses to be at least 1,000 [indiscernible] , which is quite a number of times higher than our usual displays. Now the trouble is the optical efficiencies of both the web guy and the coupling lens are quite low, especially the web guy, which is typically as low as 1% or less. While for the company’s lens is around 50%, 60%. So what this means is that more than 99% of the brightness generated by the micro display is wasted after traveling through the optical system and before the image is projected onto the eyes. And this is the reason why we are now offering our new generation from the LCoS with silver high brightness of 250,000 [indiscernible].
So on a [indiscernible] basis, if the web guy efficiency is 5% then our 250,000 [indiscernible] cost can create about 1,500 [indiscernible] to IC, which is going to meet the demand of our customers for AR glasses. So while we will continue to work towards even higher prices, we believe, for the first time ever in the industry, we are finally seeing a microdisplay, which offers a legitimate level of brightness for AR glasses targeting the general public. So to complete the story, in addition to the major breakthrough in brightness, our new [indiscernible] LCoS also offers low power consumption of around 300 milliwatts as I mentioned in my prepared remarks and the form factor of just [indiscernible] CC in total volume. All of these are very critical for the success of AR glasses.
Last but not least, our LCoS solution is way beyond laboratory level and is actually now quite ready for volume production. I would just add one last point, which is the only competing technology for AR glasses for display is micro LED, for which the industry has put in tremendous resources over the last few years to develop billions of dollars of resources. In our view, our proprietary from the LCoS provides much better power efficiency than micro LED i.e., even the [indiscernible] power consumption, our solution actually produces much better brightness than LED, the micro LED that micro display. So as far as we can tell, what we have achieved so far in our Color Sequential Front-Lit LCoS solution is far better than the performance delivered by any micro LED, micro display.
Further, we are offering comparable form factor with much better readiness for mass production. So — and this is a pretty lengthy response, but I hope that kind of addresses the issue for our long-term commitment to the development of LCoS for our AR glasses industry. Thank you.
Operator: [Operator Instructions]. Our next question comes from the line of Nathan De with Morgan Stanley.
Jordan Wu: We are still not hearing the question operator.
Operator: So we tried two people that were supposed to take questions. We did not hear them. This concludes the Q&A. We’re going to hand it over to you, Jordan, for closing remarks.
Jordan Wu: I apologize for the system issue. But as a final note, Eric Li, our Chief IRP Officer, will maintain investor marketing activities and continue to attend investor conferences. We’ll announce the details as they come about. Thank you, and have a nice day.
Operator: This concludes today’s conference. You may now disconnect.
