Here’s Why Microsoft, Apple, Adobe Systems, Alphabet, and More Are Trending

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Traders are watching Apple Inc. (NASDAQ:AAPL) after Bloomberg reported that the company is working on several augmented reality (AR) products, including potentially AR glasses, with some AR features likely to be incorporated into future iPhones sooner rather than later. Apple has spent a lot of resources to hire a talented team to work on AR software and hardware and the payoff could be substantial — analysts expect demand for augmented reality products to skyrocket to as much as $165 billion by 2024. 113 top funds were long Apple Inc. (NASDAQ:AAPL) at the end of the fourth quarter, down 32 funds from the previous quarter.

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Last but not least, Alphabet Inc (NASDAQ:GOOG) issued a public mea culpa to advertisers over ads that were shown along side some YouTube videos suggesting ant-semitic messages. The fiasco caused several major brands to pull ad content from Alphabet’s YouTube division in the U.K. To prevent the problem from occurring again, Alphabet will hire more staff and tighten safeguards. Andreas Halvorsen’s Viking Global was one of the top holders of (NASDAQ:GOOG) at the end of December.

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